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What Happens When 3rd-Party Cookies Expire?

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any...

A Practical Guide to Personalization

Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We...

6 Key Takeaways from HBA’s “Virtual Best Practices: Clarity, Collaboration and Connecting”

Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting, which dove into the topic of “Zoom fatigue,” a new, commonly used term defined...

Everything you need to know right now about Google’s third-party cookies replacement

Earlier this year, Google Chrome announced that they would be phasing out 3rd-party cookies, a change that is expected to take place in 2022. Instead, the company will be using a...

What Pharmaceutical Marketers Can Learn from the Coronavirus Response

Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our...

Human Connection is Paramount in These COVID-19 Days

Marketing is challenging in these days of COVID-19 because each person and business is experiencing the virus in different ways. All are impacted and all are (trying) to adapt. Some are...

Tactical Overload…Building a Linear & Cohesive Brand Plan

Overview: Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through a richer understanding of what is...

Connectivity in a Disconnected Time

The world is facing new challenges to stay connected. This pandemic has illuminated many of the silos and gaps that exist in both society and organizations. Making connections between people, information,...

Native Digital Experiences are Driving Physician Engagement

At this year's virtual eyeforpharma Philadelphia, Amy Turnquist, eHealthcare Solutions' (EHS) EVP of Digital Solutions, shared data on the power of native digital experiences in boosting physician engagement. Alongside her was...

Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic

The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide pandemic and a U.S. State of Emergency. The...

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