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An Interview with Dr. Sandra Horning, 2020-21 HBA Woman of the Year

 Tune into an exclusive Pharma Marketing Network (PMN) interview with Amy Turnquist, a member of the PMN Editorial Advisory Board and Dr. Sandra Horning, the Healthcare Businesswomen’s Association Woman of the...
6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC]

6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC]

Over the last year, we witnessed a massive shift to digital technologies in the health industry – trends that were gradually making their ways suddenly moved into prompt adoption due to...

Health Psychology – the Solution to First Fill Abandonment?

At the Pharma CX Summit last month, industry experts gathered to share their insights into what’s working best today (or not) in getting more patients to start taking the medications recommended...

HBA’s Woman of the Year (WOTY): Defined

The HBA Woman of the Year is an annual signature event that recognizes a female industry leader who has been a role model for excellence throughout her career within healthcare and...

Tune In: Key Learnings and Insights from Leaders in Native Advertising

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing.   Tune in and listen to the Pharma...

Digital TV: A Boon for Pharma Marketers

Digital television consumption has grown steadily over the past several years, and the COVID-19 pandemic has dramatically increased its momentum. Just look at the rise in the utilization of streaming services...

Key Sessions From the AI in Healthcare Virtual Summit

The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry.  Here are some...

3 Key Sessions From the NextGen Pharma Content Summit

The virtual NextGen Pharma Content Summit on March 23-24, 2021 focused on the importance of creating personalized and genuine content for their customers in the right place and at the right...

Pharma Hones in on its Patient Engagement in 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. COVID-19 not...

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