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Tune In: Key Learnings and Insights from Leaders in Native Advertising

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing.   Tune in and listen to the Pharma...

Digital TV: A Boon for Pharma Marketers

Digital television consumption has grown steadily over the past several years, and the COVID-19 pandemic has dramatically increased its momentum. Just look at the rise in the utilization of streaming services...

Key Sessions From the AI in Healthcare Virtual Summit

The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry.  Here are some...

3 Key Sessions From the NextGen Pharma Content Summit

The virtual NextGen Pharma Content Summit on March 23-24, 2021 focused on the importance of creating personalized and genuine content for their customers in the right place and at the right...

How GIFs Can Make a Difference in Patients’ Lives

Ovarian cancer is a devastating disease, with the lowest survival rate of gynecologic cancers, striking and killing women of all ages and ethnicities. Yet there is a lack of education and awareness,...

Understanding and Adapting to the New Patient Journey

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the...

How to Increase Your Virtual Engagement

It’s 2019, your plane is booked, your outfits for the next three days are all planned out and packed away in your suitcase. You have a list of all of the...

5 Trends That Will Shape Pharma Marketing in 2021

Originally Published by Intouch Group Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...

What’s Ahead in 2021?

What will stay the same in 2021? “COVID accelerated our 5-year digital transformation plan into a 5-month plan”. That client comment was amazingly accurate. While initially we saw a great deal of...

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