How FDA Regulations Stymie DTC Marketers’ Creativity: The Symbicort Case Study

You've probably seen the recent Symbicort TV ads that feature an elderly "big bad" wolf with COPD. The commercial, produced by AstraZeneca (AZ), has a line that reads: "Don't huff and...

It’s Raining Men in the Pharma Blogosphere!

Men reign supreme in the health and pharma blogosphere! Don't believe me? See The Pharma Blogosphere tally.

Deconstructing Pitts’ Guiding Principles for Pharma Social Media

Peter Pitts over at DrugWonks Blog has put together 11 "principles that must serve as the basic substrate of regulated social media participation" (see here). Pitts offered these principles because he...

My New Business Card

"If you can't decode, hit the road!"

How DO You Pronounce “Boehringer Ingelheim”?

Yesterday, while at ExL's 6th Annual Public Relations & Communications Summit, I discovered that I was NOT the only person who had difficulty pronouncing "Boehringer Ingelheim," the name of a well-known,...

A Pharma “Social Media Working Group” Submits Comments to FDA

A group called the "Social Media Working Group" (SMWG) comprised of representatives from Amgen, AstraZeneca, Bristol-Myers Squibb, Millennium Pharmaceuticals, and sanofi-aventis U.S., recently submitted written comments to Docket No. FDA-2009-N-0441 (see...

How to do Social Media Pharma Marketing without Getting Blown Up

That's my re-interpretation of Josh Bernoff's presentation "How to do a social application in life sciences without getting fired" at yesterday's Social Pharmer Boston Unconference organized by @Shwen.Bernoff is the co-author...

Are Doctors Avoiding Twitter Because of “Doctor Bashing”?

"Recently, I was told that some doctors avoid social media because of what they view as 'doctor bashing,'" said Kelly Young (@rawarrior), author of the Rheumatoid Arthritis Warrior site. In a post...

FDA Paralyzed: Who Will Protect Us?

A few weeks ago, I wrote about how the FDA approved Ketek based on foreign trial data. I raised the suspicion that the FDA was eager -- perhaps too eager it...

Doctors Miss Their Free Lunches Says Survey

Medscape's 2012 Ethics Report survey revealed that 72% of 23,710 physician respondents answered "Yes" to the question "Do you feel that you could be unbiased with prescribing habits if you accept...

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