Free Lunch Redux

The recent post about the pharmaceutical industry "free lunch" program for physicians -- see "Free Lunch for Physicians: Newsweek Misleads" -- generated some feedback from members of the Pharma Marketing Online...

Tauzin’s Ant-Competitive, Anti-Free Choice Comments

The closing quote in a recent Philadelphia Inquirer article about drug company donations to political candidates caught my attention (see "Strong Dose of Politics"). It was something that Billy Tauzin, CEO...

Merck Says FDA Should Approve the “One-Click Rule”

Merck submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here). About 75% of Merck’s comments that specifically address FDA’s...

PhRMA Intern’s Secret identity Revealed!

Way back in 2006 I reported what I thought was a violation of PhRMA's DTC Advertising Guidelines to its Office of Accountability. I received a response TWO months later from a...

Introducing the Politically Incorrect AmbienCR Rooster

Have you seen the latest broadcast TV ads for AmbienCR with the rooster and tag line: "silence your inner rooster"?Tonight, I saw the Sanofi-Aventis "Rooster Car Alarm Commercial," one of several...

What Has Sanofi-Aventis Learned from Its Facebook Experience?

NOTE: This interview has been rescheduled for Tuesday, April 6, 2010 at 2:00 PM EDT. Dennis Urbaniak, VP U.S. Diabetes and former VP of Innovation and New Customer Channels, Sanofi-Aventis, called what's...

Accountability: Imported vs. Domestic

A few days ago, I posted a PhRMA Intern! Adventure focused on drug importation from Canada. In that post I questioned the Terrorist Card Tactic employed by friends of the drug...

DTC without Risk Revisited

On March 31, I posted a critique of the Coalition for Health Communication's (CHC's) petition to the FDA, the aim of which I said was "the elimination of specific risk information...

Google Pharmacy Phish

I received an e-mail today announcing the launch of "Google Pharmacy" that promised it will "improve the Google experience for people buying pills and using pharmaceutical interfaces." It included a nifty-looking...

Is FDA Doing DTC, Social Media, & Professional Market Research On Behalf of the...

The FDA is planning on spending $364,588 to field the "Healthcare Professional Survey of Prescription Drug Promotion" (see "FDA Gets Go-Ahead for Study of DTC Advertising and Social Media"). According to...

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