Still on the Road – in Miami

I'm still on vacation and really enjoying the break from reporting on pharma issues!That's me and my son, John, enjoying a beer at the Tradewinds cafe in Bayside Mall in Miami...

When It Comes to “Low T” Treatment, Which Does Your Gut Trust: Axiron or...

My blogger friend, Rich Myer over at World of DTC Marketing, thinks that "Lilly got the Axiron site wrong" (see here). "Lilly’s site for Axiron is not user friendly and probably...

Allergan “Badly Let Down” by Employee Tweet

The Prescription Medicines Code of Practice Authority (PMCPA) ruled that Allergan breached UK pharma's self-regulatory Code of Practice because an employee accidentally tweeted publicly about Botox (read the details here "Brits...

Who Will Be “Miss Viagra” 2015?

Wowie zowie! Is that a roll of dimes quarters in your pocket or are you just excited to see those sexy women of every ethnic persuasion (except latina?) in Viagra ads? If there were a...

I Opt-Out of My alli Challenge!

Sorry, but I just cannot bring myself to try alli as I challenged myself to do a few days ago (see "Take alli - I dare you!").I went to my local...

My FDA Social Media Hearing Presentations

As you no doubt know, FDA is hosting a public hearing on pharma's use of social media for Rx drug (and device) promotion next week (see here). I will be making...

Humana’s iPhone/iPad “Games for Health”: Would You Pay $2.99 to Play?

My Twitter pal @skypen (aka Fabio Gratton) keeps me up to date regarding innovative health apps and games developed by pharmaceutical and other healthcare companies. Today he tweeted: "Humana develops health game...

FDA Letters Caused a Prompt, Precipitous, & Prolonged Drop in Pharma Paid Search Engine...

A comScore study found that "sponsored link exposures to U.S. Internet users declined more than 50 percent immediately after ... FDA warning letters were issued to pharmaceutical manufacturers concerning the exclusion...

The alli lesson: Pharma marketing is not ready for transparency

According to the alliConnect Blog:"In the marketing profession, change is a constant. At alliconnect, we've recently had a change in leadership."Founding alliconnect blogger, Steve Burton, recently resigned from his position...

How to Make WebMD Great Again!

World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice for WebMD, which may be looking for a buyer (read “’Same Amount of Eggs, More Baskets’...

Pharma Marketing News, Blog Posts, Events, Podcasts

- Advertisement -