Shane Victorino: Adult ADHD Poster Boy

Adult ADHD (attention deficit/hyperactivity disorder) is the "next big thing" for pharma companies like Shire, which markets Vyvanse for the treatment of ADHD in adults. So says the author of a...

Drug Companies Give Aid to Tsunami Victims

Drug companies are among the biggest givers of aid to tsunami victims. Pfizer will donate $10 million to local and international relief organizations operating in the region. Pfizer will contribute approximately...

Do Privacy Concerns Stand in the Way of Measuring Pharma eMarketing ROI?

During yesterday's MM&M Webcast "How to get the right DTC mix - and measure the ROI," there was a lot of talk about why and how pharmaceutical companies should be spending...

Pharma Social Media Religion Versus Science

My goal in attending conferences like CBI's iPharmaCONNECT, which is currently in progress in Philadelphia, is to come away with at least one new topic worthy of discussion. Thanks to yesterday's...

Sanofi vs Novartis: Paul Sorvino vs. Paula Deen

It is rumored that celebrity southern-style chef Paula Deen will soon announce that she has diabetes (surprise) and that she is a spokesperson for Novartis's diabetes franchise (see "Rumors Say Paula...

Is Pharma “Gamification” Dead in the Water?

"Gamification" was a buzz word flitting around pharma circles (but not Google+ circles) a year or two ago. As an example, everyone I know in Pharma Twitterdom was enamored by the...

The “Risk-Only” Landing Page Requirement: Can We Get FDA to Adopt FTC’s Thinking and...

One of FDA's Ten Commandments -- the FIRST one, in fact -- states: You shall have no other regulatory agencies before Me. Several people have asked me, "John, what other agency could pharma...

At Last! A Company with a Great Drug Pipeline…

With all the bad news out there about anemic drug pipelines and subsequent laying off of R&D personnel at major drug companies, it's good to see that at least one company...

GSK’s “Plain Talk” Flawed

This discussion starts with the post I made a few days ago about GlaxoSmithKline (GSK) using sales reps to spread the word about the value of brand drugs (see "Sales Reps...

This Blogger’s Mission Statement

This is a good time of the year to communicate a mission statement of sorts. Personal Point of View Blogs, of course, are highly personal points of view and Pharma Marketing...

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