BI to Launch Beta Version of its Syrum FaceBook Game on September 13, 2012

John Pugh, Director of Digital for Boehringer Ingelheim GmbH (BI), announced that BI will release a BETA version of the FaceBook game SYRUM at a PSFK conference in London on September...

Pharma DTC Ads Portray Women as Weak and Battered Victims

I have received many comments about posts that poke fun at direct-to-consumer (DTC) ads that portray women as weak, battered, and victims of esoteric syndromes that actually afflict very few women.My...

Social Media Lacks the “Ask Your Doctor” ROI Common for Print & TV DTC...

Practically every print and TV direct-to-consumer (DTC) ad  prominently includes the statement "Ask Your Doctor if is Right for You!" Advertisers call this the "Call to Action," which is the linchpin...

Are Pharma Marketers the “Voice” of the Patient?

The author of the embedded piece (click on "Read More"), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is...

Cox-2’s Die Hard: With a Vengeance

When Vioxx was first pulled off the market, I suggested that this would lead to what I termed a "Me-Too Drug Domino Effect" in which other drugs in the COX-2 class...

Social Media and Celebrities: A Winning Combination for Pharma Marketers

Attendees at yesterday's session of the Social Media for Pharma Conference were treated to two case studies that combined social media with celebrities. The first was the "Kaleidoscope Case Study" (aka, "How...

Bad News About “Good” Cholesterol Adds to Need for DTC Education

"'Good' cholesterol that scientists have thought helped unclog arteries had no effect on heart disease in a study, casting doubt on a theory drugmakers have spent more than $1 billion pursuing,"...

Determining How Much Pharma Spends on Internet vs. TV DTC Advertising is a Daunting...

I prepared the chart on the left for the Pharma Marketing News article "DTC Ad Spending Rises from the Grave," which was published this Monday. You should compare this version of...

Rozerem Sleeper Cell at Pri-Med Conference

At the DTC in the New Era conference last week, I heard an interesting statement from Dale Taylor, President & CEO of AbelsonTaylor, Inc., an agency responsible for the Rozerem promotional...

Use of Patient Testimonials in DTC & Social Media Advertising

This week I was a guest moderator for a graduate class at Johns Hopkins University: “Marketing in a Regulated Environment”. The students are 90% scientists, working at places like NIH, Amgen,...

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