Online Advertising Growth Slows in 2008, Search Declines in 2009

"US Advertising Continues to Imitate a Stone," says eMarketer. It was reporting on TNS data for measured media ad spending, which showed an overage decline of 9.2% for the fourth quarter...

Apres IOM, le Deluge!

I came across the following in an MM&M NewsBrief yesterday: Division of Drug Marketing, Advertising & Communication (DDMAC) has added a second DTC review group to meet soaring demand for advertising...

Doctors (and Patients) were Smarter than Exubera Marketers

I can't help reading this story about Exubera reported in the WSJ Health Blog and thinking: "Thank God that physicians (and patients) don't fall for ALL the BS pharmaceutical marketers throw...

“On Course with Phil” Lacks Social Media Pizzazz!

This is NOT an attack on Phil Mickelson! I've already done that, been there (see Phil Mickelson "Opens Up" to Arthritis Today Magazine and Is Phil Mickelson Shilling for Enbrel?). So,...

FDA Intern Gets Her Bonus!

According to a CBS News story -- "FDA Execs Reap Lavish Bonuses" -- 28 senior FDA executives took in a combined $1 million in bonuses last year."They've done such a miserable...

Drug Overdose Deaths in America at Crisis Level

The rate of overdoes deaths in the U.S. involving opioids has surged in recent years. Click on image for an enlarged view. Guess where individuals who are at greatest risk for drug abuse...

FDA Mobile Regulatory Fear Mongering by PhRMA

In a blog post provocatively titled "An App for That, But For How Much Longer?" (here), PhRMA's Kate Connors agreed with a Washington Times op-ed piece that suggested the FDA will...

Where’s Da Wabbit (Abe and Beaver too)?

I have often commented on the critters used in direct-to-consumer (DTC) ads and have had a lot of fun at their expense. It seems that now I will have fewer of...

Will FDA’s SM Guidance Resemble Suggestions Made by Industry Group Back in October?

Yesterday, during a Pharma Marketing Talk live podcast/interview, Cynthia Phillips, who is currently Senior Director of Regulatory Labeling and Promotional Compliance at Millennium Pharmaceuticals, Inc., and spokesperson for an adhoc Social...

Where’s Your Social Media Crisis Management Plan?

According to Chris Kenton of SmartMarketers.com's Inspire Blog, "Surprisingly few companies... have protocols in place to manage social media disasters as they unfold -- even those that have sophisticated crisis management...

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