The Long Road to DTC Excellence

Direct-to-Consumer (DTC) advertising will celebrate its official 10th anniversary in 2007.On August 12, 1997 the FDA opened up the floodgates to DTC when it provided specific draft guidance for consumer-directed broadcast...

Some – Not All – Americans Hate Pharma More Than Ever, Says Gallup Poll

The story came to me via Google Alerts: "People in the US Hate Big Pharma, Study Finds." At first, my reaction was Duh! Nothing to see here, considering all the pushback...

A Deeper Look at FDA’s 2015 Enforcement of Drug Promotions

As mentioned in a previous post, the FDA's Office of Prescription Drug Promotion (OPDP) issued the fewest ever enforcement letters regarding non-biologic Rx drug promotions in 2015 (read "2015 Was Another...

Marketing’s New Maxim: At Least Do No Harm!

The most famous phrase never uttered in the Hippocratic oath taken by physicians is "First, do no harm." (See "Not in the Hippocratic Oath").Marketing should have its own "Hippocratic Oath" and...

Pfizer’s Bait and Switch Facebook Pfan Strategy

Yesterday afternoon at approximately 3 PM ET, @pfizer_news posted this tweet: "Become a Fan of Pfizers official page on Facebook: http://bit.ly/aGX49f" About an hour later I was sent this DM: 'Hi...

Lipitor’s Jarvik: Fop or Flop?

Is Dr. Robert Jarvik, inventor of the Jarvik artificial heart, a fop? Or is he a flop?Dr. Jarvik appears in all the recent Lipitor ads such as the print ad shown...

Pharma, Facebook, and Inappropriate Ads

The following tweet from Boehringer Ingelheim (BI) was posted to the "News Direct from Drug Industry" forum on Pharma Marketing Network: Boehringer: Thank you. RT @Pharmafocus: Digital Pharma: Boehringer gets social with...

Determining How Much Pharma Spends on Internet vs. TV DTC Advertising is a Daunting...

I prepared the chart on the left for the Pharma Marketing News article "DTC Ad Spending Rises from the Grave," which was published this Monday. You should compare this version of...

Live Podcast This Afternoon: If You Can’t Measure It, You Can’t Improve It

Sooner or later I'm going to need to gather all my thoughts about why it's so difficult to determine return on investment (ROI) of sales and marketing campaigns.The problem, says Mike...

DTC in the New Era

Pharmaceutical spending on Direct-to-Consumer (DTC) advertising is at an all-time high, with the 2006 budget surpassing the 2005 budget by over 9%, according to TNS and reported in Brandweek (see "Findings:...

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