Is Over-the-Counter Lipitor in the Cards? One year’s sales could cover original R&D costs!

The Wall Street Journal (see here) reports that Pfizer is considering seeking approval from the FDA to sell Lipitor over-the-counter (OTC). Although OTC sales of Lipitor are likely to be only a...

Consumer Reports Rip Rozerem Ad — A New One!

Consumer Reports has just posted the second in its series of CR AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements. You’ll recognize this ad immediately: It’s the...

Why Big Pharma Can’t Battle Big Bugs

A critical shortage of antibiotic drugs threatens to "derail efforts to fight the so called superbugs," according to a new report by the Infectious Diseases Society of America (IDSA), reports CNBC...

Pharma’s Influence ($ + Twitter) Over Medical Societies

(click on image for an enlarged view) Today, I came across a Milwaukee Journal Sentinel and MedPage Today report (here) that links pharmaceutical industry payments to physicians and medical societies that determine...

Is the Nasonex Bee on Twitter? Or Is This an Impostor?

A couple of years ago, I suggested that pharmaceutical companies can leverage their brands' assets via Twitter by launching brand mascot accounts. I predicted, for example, that the Nasonex bee character...

What’s Behind AstraZeneca’s New Push for FDA Preview of DTC Ads?

Reuters reports that AstraZeneca (AZ) is "urging U.S. lawmakers to revive a program for drugmakers who want to voluntarily submit their television commercials for regulatory review" (see "AstraZeneca pushes for reviews...

PatientsLikeMe Reports High Rate of Adverse Event Reporting Among Its Members

  PatientsLikeMe (PLM) -- an online community for people with "life-changing conditions" -- submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools...

You Might Be A Pharma Social Media Pioneer If…

You Might Be A Pharma Social Media Pioneer If... IF... Your boss decides that you are a "pioneer" and puts you in charge of ALL the company's social media campaigns -- of...

My New Business Card

"If you can't decode, hit the road!"

eGAD! How I Learned to Stop Worrying and Love Cymbalta!

Like most Rx drugs these days, Cymbalta started life approved for one specific indication -- major depressive disorder -- and was later approved for another -- diabetic neuropathic pain -- and...

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