GSK’s U.S. Sales Reps “Europeanized”: No Longer Rewarded for Ability to Push Prescriptions

According to the Financial Times, "GlaxoSmithKline will this month scrap payments to its US-based commercial staff based on individual sales targets, as it attempts to draw a line under past aggressive...

Pharma & Fun, Not Oxymoronic? Here Comes Gamification!

Speaking of Boehringer Ingelheim's (BI's) long-awaited -- but not yet available -- Facebook game, Syrum, John Pugh, head of BI online communications, said it's about "pharma and fun.” He quickly added...

Can Rx Drug Trash Talk – Litany of Side Effects – in DTC Ads...

"Warnings of serious side effects in drug advertising can actually improve consumers’ opinions and increase sales, rather than frightening them away, new research finds." That was the opening statement in a...

Even Though Pharma Online Patient Support Campaigns Are Not Perfect, Patient Activists Bestow Honors...

The winners of the first Community Choice Awards, organized by WEGO Health, ExL Pharma, and the Digital Health Coalition, were announced last Friday (18 October 2013) at the Digital Pharma East...

PhRMA Gets Religion & Purges Low Hanging Fruit

PhRMA, the pharmaceutical industry's primary lobbying group, announced changes to its membership structure that purged 22 companies of their membership or associate membership status. Now, to be a member of PhRMA, you...

Despite Its Social Media Expertise, J&J Fails to Use It Effectively to Communicate to...

Johnson & Johnson's (JNJ's) has earned accolades from industry pundits for its social media expertise (see Dosie Awards, for example). Yet it's handling of the McNeil Consumer recall of children's medicines...

Chantix May Help Curb Yen for Alcohol. What Would the DTC Ad Look Like?

A study reported in the LA Times suggested that Chantix appears to reduce the desire for alcohol as well as for smoking (see "Anti-smoking drug may curb drinking, too").Now, there are...

FDA Paralyzed: Who Will Protect Us?

A few weeks ago, I wrote about how the FDA approved Ketek based on foreign trial data. I raised the suspicion that the FDA was eager -- perhaps too eager it...

Calling Merck: Help Save the Honey Bee!

The European Parliament has called on the pharmaceutical industry to play a role in finding a solution to halt the rapid decline of the honey bee (see "Can Big Pharma Halt...

DTC Not As Dead As We Thought… But Digital Ad Spending Down One-Third!

Based on early data from cegedim, it appeared that direct-to-consumer (DTC) ad spending by the pharmaceutical industry declined by 22% in 2012 compared to 2011 (see here). New Nielsen data, however,...

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