DTC Down the Drain

"Direct-to-consumer advertising, as we've known it, at least, is not the be-all and end-all of marketing prescription drugs to patients anymore," says Matthew Arnold in a new MM&M report with the...

Pharma’s Adherence Revenue Pipe Dream

You've seen the headlines: "Pharmaceutical Market Fails to Capture $188 Billion U.S. Revenue and $564 Billion Global Revenue Annually Due to Medication Non-Adherence" "Poor adherence costs pharma $564 billion per year" These numbers come...

I Nominate Me for Healthcare Communiquétor: Who Seconds?

The Communiqué Awards 2014 are open for entry! "This award recognises outstanding personal achievement at a very senior level in healthcare communications. It is open to professionals currently working in industry...

Myth #1: High U.S. Drug Prices Guarantee Us First Shot at New Drugs

The drug industry often defends higher drug prices in the U.S. by claiming that it guarantees Americans "first shot" at new drugs.Bob Ehrlich at DTC Perspectives stated as much in his...

Rethinking the Value of DTC Advertising

Direct-to-Consumer (DTC) advertising is often defended by the drug industry as beneficial to the public's health because it motivates people to visit their doctors. Peter Pitts, president of the Center for...

Vytorin Ads Are Getting Old — and Disturbing!

Back in October, 2006, I praised the Vytorin ads -- you know, the ones that compare family members to food. I said "I really like these ads. The colors are great...

Social Media Can’t Fix This Limitation of Disease Awareness Campaigns

At the Digipharm EU conference last week, I presented an update on expected FDA guidance regarding pharma's use of the Internet. The last slide of my presentation (find it here) was...

Using Social Media as an Early Predictor of a New Drug’s Market Share

According to Gideon Mantel, co-founder and CEO of Treato, social media can predict the success of a new drug launch much faster than traditional methods. "Many pharmaceutical companies try to measure the...

Reporting Gifts to Physicians — on this I Agree

There's now a Senate and House of Representatives version of the "Physician Payment Sunshine Act," which would require pharmaceutical companies to post in electronic format (ie, Web site) every gift or...

Pharma: The Year 2013 in Images

These are my favorite images that appeared in Pharma Marketing Blog posts made in 2013. It was a very interesting year, at least for me. Unfortunately, to date, it has been...

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