Specialty Brand Sales Excel Today, But What About Tomorrow?

@QuintilesIMS teamed up with #PharmaForce to provide a framework for product launch assessment. The following is an excerpt. Download the entire report here. The chart below shows the total amount of revenue...

PhRMA May Be Shooting Itself in the Foot by Criticizing FDA DTC Studies

As reported by RAPS (here), the Pharmaceutical Research and Manufacturers of America (PhRMA) is "harshly criticizing the US Food and Drug Administration's (FDA) research focused on prescription drug advertising and promotion...

“Fake Advertising”: Allergan Should Be Red in the Face for Using “Before & After”...

Allergan is again resorting to side-by-side "before and after” images in a drug ad to prove that Rhofade - its new drug for the treatment of redness of the face, aka...

Is FDA Too Slow to Approve New Drugs?

Back in March, 2017, President Trump "called on the Food and Drug Administration to speed the approval of drugs to treat life-threatening diseases, deriding the agency’s current process as 'slow and...

The Forgotten eHealth Code of Ethics

Recently, I was sorry to see that the eHealth Code of Ethics, which I helped create back in 2000, was not included in the list of references to an article about...

Some PhRMA Board Member Opioid-Producing Companies are NOT Signatories to Its DTC Advertising Principles...

In December 2008, the PhRMA Board of Directors unanimously adopted measures to enhance the PhRMA Guiding Principles on Direct to Consumer Advertisements about PrescriptionMedicines. The revised Principles took effect March 2, 2009. Despite...

Funny, Witty, Snarky Pharmaguy Memes About Pharma

The original, pre-internet definition of a meme is, “an element of a culture on system of behavior that may be considered to be passed from one individual to another by non-genetic...

Defining “Patient Centricity”

Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve...

Pharma’s Reputation Depends on Who You Ask

Depending on who you ask, the drug industry's reputation is at an all-time low (read, for example, "Pharma’s Rep Among Patient Groups Sinks to Near Historical Lows") or an all-time high! For...

FDA Has Many Hurdles to Overcome in its Effort to Stem the Current Opioid...

The FDA has made many efforts to deal with the current opioid addiction crisis. The latest is the establishment of a "Opioid Policy Steering Committee." Some of these efforts may have...

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