What Pharmaceutical Marketers Can Learn from the Coronavirus Response

Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our...

Why the FDA Approved Zohydro

The opiate Zohydro was approved by the FDA although that decision went against the recommendation of the agency’s own advisory panel, which voted 11 to 2 against approving the drug because...

Everything you need to know right now about Google’s third-party cookies replacement

Earlier this year, Google Chrome announced that they would be phasing out 3rd-party cookies, a change that is expected to take place in 2022. Instead, the company will be using a...

How DO You Pronounce “Boehringer Ingelheim”?

Yesterday, while at ExL's 6th Annual Public Relations & Communications Summit, I discovered that I was NOT the only person who had difficulty pronouncing "Boehringer Ingelheim," the name of a well-known,...

MediScripts Rx Pad Ad Features HAVITOL – A Fake Drug Not to be Confused...

The following full-page ad for mediscripts prescription pads in the April 2015 edition of PM360 caught my attention. I guess pharma companies can place Rx drug ads within these pads as shown...

Will 250,000 Morbidly Obese People Sign Allergan’s Petition to Congress?

"Be heard!", says Allergan. "The voices of 250,000 can influence the dialogue on the obesity epidemic and help shape policies that can make a real difference in our efforts to reduce...

Drug Industry Innovation: GSK’s LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements

The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are called "me-too" drugs because of their similarity to existing Rx drugs....

3 Insights From Re:Imagine Pharma Marketing 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020 Brought to you by Momentum Events On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...

The First Ever “Dear Doctor” Letter Regarding a Mobile Medical App Recall

When I wrote the Pharma Marketing News article "Some Unregulated Physician Smartphone Apps May Be Buggy" back in January 2012, I reported that Pfizer "recalled" its Rheumatology Calculator app because of...

Oh Yeah, Baby! Show Me More!… Viagra TV Ads Like This. But Don’t Let...

Wowie zowie! Is that a roll of dimes quarters in my pocket or am I just excited to see this new Viagra DTC TV ad (also see embedded Youtube version at the...

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