Why the FDA Approved Zohydro

The opiate Zohydro was approved by the FDA although that decision went against the recommendation of the agency’s own advisory panel, which voted 11 to 2 against approving the drug because...

Avastin – Supersize Profiteering!

Speaking of the high cost of drugs, how about Genentech selling Avastin -- a drug used to treat colon cancer and now approved for the adjuvant treatment of lung and breast...

MediScripts Rx Pad Ad Features HAVITOL – A Fake Drug Not to be Confused...

The following full-page ad for mediscripts prescription pads in the April 2015 edition of PM360 caught my attention. I guess pharma companies can place Rx drug ads within these pads as shown...

His and Hers Hand Towels Monographed with Viagra and Addyi Logos. Only $20!

This is a pair of soon-to-be classic hand towels.  His and Hers Hand Towels Monographed with Viagra and Addyi Logos $20.00 USD Overview Handmade item Materials: terry cloth, sildenafil citrate, flibanserin, microcrystalline cellulose, etc. Only ships to...

Kellogg Engages in Serial Advertising Misbehavior

"Leading cereal maker Kellogg Company has agreed to new advertising restrictions to resolve a Federal Trade Commission (FTC) investigation into questionable immunity-related claims for Rice Krispies cereal," said FTC in a...

A Healthy Holiday Reminder to Remember Ourselves

The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...

Oh Yeah, Baby! Show Me More!… Viagra TV Ads Like This. But Don’t Let...

Wowie zowie! Is that a roll of dimes quarters in my pocket or am I just excited to see this new Viagra DTC TV ad (also see embedded Youtube version at the...

How DO You Pronounce “Boehringer Ingelheim”?

Yesterday, while at ExL's 6th Annual Public Relations & Communications Summit, I discovered that I was NOT the only person who had difficulty pronouncing "Boehringer Ingelheim," the name of a well-known,...

Life After CNTO411 Blog for Michael Parks: Pitch360

You may have noticed that Centocor's corporate blog, CNTO411, has been dormant for several months, which I pointed out previously (see "New Year's Resolutions for Pharma Marketers" and "Corporate Blog" is...

Will 250,000 Morbidly Obese People Sign Allergan’s Petition to Congress?

"Be heard!", says Allergan. "The voices of 250,000 can influence the dialogue on the obesity epidemic and help shape policies that can make a real difference in our efforts to reduce...

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