Buzz ‘n Blogs — Stealth Marketing

I recently attended and survived another pharmaceutical eMarketing conference (CBI's eMarketing for the Pharmaceutical Industry). As usual, I came away feeling like a time traveler returning from a visit to the...

Social Media to Congress: “Piss Off!”

I love a Congressional investigation as well as the next guy, especially when it involves purported wrong-doing by pharmaceutical company bigwigs.The House Committee on Commerce investigation into "who knew what when"...

POE: DTC Forevermore

Once upon a Nightly News show dreary, while I pondered, weak and weary,Over many a quagmire and unending war,While I nodded, nearly napping, suddenly there came a drug ad,As of someone...

Pharma Needs to Step Up & Help Develop a Universal Flu Vaccine

Recently, I've been reading a lot about a "universal flu vaccine." A Bloomberg View piece, for example, points out that the greatest breakthrough in the fight against the Flu, which each...

Why It’s Important to Monitor & Engage in Social Media

This morning I posted about Debbie Phelps being "purged" from McNeil Pediatrics ADHD Moms™ Facebook page (see "Debbie Phelps Purged from McNeil's ADHD Moms Facebook Group. How Cruel!").That blog post was...

What Pharma Should NOT Learn from P&G and Pringles

My fellow blogger Jonathan Richman suggested that pharmaceutical marketers should follow the lead of P&G to create banner ads similar to the award-winning Pringles ad that Jonathan's agency created (see "What...

5 Reasons Why I Follow Martin Shkreli on Twitter

Martin Shkreli, CEO of Turing Pharmaceutical, has been called "the most hated man on the Internet" after he raised the price of a generic AIDS and cancer drug by exploiting a...

A New Estimate of Drug Development Cost

"After years of debate over the cost of developing a drug, GlaxoSmithkline ceo has uttered a sentence that might resolve the issue once and for all – or reignite the argument,"...

PhRMA Should Have Listened to THIS “Guy in a Hoodie”

Back in December, 2015, year I suggested that the pharmaceutical industry put some distance between it a "Pharma Bro" Martin Shkreli. I said (here): "Frankly, I'm getting tired of it all. Shkreli...

Is There an Upward Career Path Within Pharma for Social Media Pioneers?

I just tweeted this bit of news: ".@Alex__Butler - 1st recipient of Pharmaguy SM Pioneer Award - leaves J&J to start online comms agency: @The_Social_Moon #hcsmeu #hcsmuk" Alex received the FIRST...

Pharma Marketing News, Blog Posts, Events, Podcasts

- Advertisement -