Clear Words, Obscure Benefits

Next Tuesday at 3:05 PM, I am scheduled to give a presentation entitled "Obscure words, clear benefits" at the eyeforpharma "e-Communication and Online Marketing" conference in Philadelphia, PA. This is the...

Medical Device DTC: What’s Up With That?

Medical Device DTC stats was the topic of an interesting discussion thread last week on the Pharma Marketing Forum -- a good place to get answers on all kinds of issues...

FDA Warns Meda Pharmaceuticals that Astelin Isn’t Approved as a Cure for House Cleaning!

DEPARTMENT OF HEALTH & HUMAN SERVICES Public Health Service Food and Drug Administration Silver Spring, MD 20993 TRANSMITTED BY FACSIMILE Richard Fosko, RPh, MPH, Director Regulatory Affairs Meda Pharmaceuticals, Inc. 265 Davidson Avenue, Suite...

Pfizer & PhRMA Lobby in Support of SOPA

Steve Jobs once said that he'd rather be a "pirate" than join the navy. What he meant was you must think out of the box to innovate. But the world's "innovative"...

FDA’s Drug Shortages Team: Why Are They Smiling?

"Hope on the Horizon," is the title of today's FDAVoice blog post by Margaret Hamburg, M.D., FDA Commissioner. The post (here) highlighted a presentation made by a patient at an FDA...

Patient Engagement: Who’s the Engager & Who’s the Engagee? #Pharma or Patient?

"There is a subtle form of power-politics implied in just about every deployment of 'patient engagement' you're likely to encounter that can serve to deprive the patient of authority rather than...

New Vytorin TV Ads Are in the Works – IMHO

According to an AP report, Merck & Co. and Schering-Plough Corp. have suspended TV ads for Vytorin a week after a study revealed the cholesterol drug is "no more effective than...

Kindler, Cheney: Kindred Spirits?

Peter Rost -- a true thorn in Pfizer's side -- and friends at Cafe Pharma have a little blog discussion going on regarding a Pfizer SEC filing, which states: "Mr. Kindler...

Pharma Marketing Sitcoms as Brand Extensions

ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by Geico, the insurance company.You know the...

“We do things at Pfizer that are best for shareholders of Pfizer.” You Gotta...

I can't believe a Pfizer "spokesperson" (Corporate Secretary and Chief Governance Counsel, Matthew Lepore) said: “We do things at Pfizer that are best for shareholders of Pfizer"  when defending Pfizer's continued financial support...

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