Webinar: Pharma’s Social Media Trials and Tribulations

A Record of Social Media Events Impacting the Pharmaceutical Industry The pharmaceutical industry is at a turning point in its adoption of new social media tools and applications for communication with healthcare...

Hooray for Apple! Apple Demands – er, Asks – That App Developers Provide Sources...

An iMedicalApps "exclusive" reports "information has now become available that suggests Apple is now looking to ensure the information contained in each medical app is appropriately validated" (see "Exclusive: Apple now...

New Numbers Show that #Pharma Does Spend More on Marketing than R&D

New Numbers Show that #Pharma Does Spend More on Marketing than R&D

My 2009 DTC Ad Spending Prediction is Now Conventional Wisdom

If you do a Google Image search on "dtc ad spend" you'll find the chart I created and published back on November 14, 2008 (see the chart on the left --...

Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey

Sorry to break this to you, but Americans don't think advertising executives are very innovative. This is according to the AstraZeneca Innovation Survey (find it here). "By carrying out this survey...

Marketing’s Right Message to Right Person at Right Time Mantra

How many times have you heard the phrase "Deliver the RIGHT message to the RIGHT physician/patient/whatever at the RIGHT time!"? Too many times, I'm guessing. Let me call it the "RMRPRT" strategy. Usually,...

#DSWpharma Tweet Chat a Great Success!

On February 17, 2016, I hosted the #DWSpharma Tweet Chat in conjunction with the Drug Information Association (@druginfoassn). You can see the agenda and tweet stream here. I plan to summarize...

Doing a Good Job but Still No Respect!

The late, great comedian Rodney Dangerfield made the phrase "I get no respect" his trademark. Some pharmaceutical executives these days have embraced the Rodney Dangerfield shtick. Henry McKinnell, Pfizer's CEO, for...

Web 2.0 for Pharma Marketing Podcast

Some readers of this blog may know that I also host a podcast called Pharma Marketing Talk, which is a biweekly online and archived streaming audio "talk radio show" that you...

Is Pharma Socially Challenged?

Stacy Reese, Associate PRA Director at AstraZeneca, speaking on "Managing the Risks Associated with Online Discussions” at CBI's 8th Annual Forum on eMarketing for the Pharmaceutical Industry noted that when the...

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