Amitiza DTC Ads Won’t Win Any Awards, But…

While in a hospital outpatient waiting area last week I was forced to watch "The View" on one of the ubiquitous overhead flat screen TVs that seem to be everywhere these...

Marketing Team Players Should Pay Attention to the “e” in “Team”: Ethics

By now, you've probably heard about Pfizer's settlement with the Department of Justice to pay a $2.3 billion fine (see "Pfizer To Pay $2.3 Billion For Fraudulent Marketing").@pfizer_news, Pfizer's official Twitter...

Defining “Patient Centricity”

Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve...

More Mobile Health App Guidance from FDA for Pharma to Worry About

The more I dig into FDA regulation of mobile health/medical apps, the more I worry that many pharma health apps aimed at consumers may be in FDA's crosshairs. At first, I thought...

March for Science, Why I March

John (PharmaGuy) Mack speaking at the March for Science in Doylestown, PA. My name is John Mack and I live in Newtown. On Twitter I am known as PharmaGuy – that’s P-H-A-R-M-A, plus “Guy!” I PUBLISH...

Indication Bloat – The Next DTC Issue

What If There Were No DTC?When I posed this question to members of the PHARMA-MKTING online discussion group it resulted in a flurry of feedback from members. I would like to...

Future of Drug Print Ads

Last week I received a special edition of Newsweek Magazine devoted to "The Future of Medicine." The issue touted new treatments coming our way in the 21st century.Unfortunately, the drug ads...

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