HLTH 2019: WOMENatHLTH

Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA This year, it’s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las...

Human Connection is Paramount in These COVID-19 Days

Marketing is challenging in these days of COVID-19 because each person and business is experiencing the virus in different ways. All are impacted and all are (trying) to adapt. Some are...

What You Mean “WE,” Kemosabe?

In this month's MM&M editorial titled "New dialogue, old hangups," Editor-in-Chief James Chase talks about the reluctance of the pharmaceutical industry to embrace digital marketing. "As an industry," Chase says, "we've never...

What’s New at EHS?

Tap Native Selects eHealthcare Solutions to Deliver its Unique In-Content Native Advertising Opportunities to Pharma Brands eHealthcare Solutions (EHS) recently announced an exclusive partnership with Tap Native....

Dancing with Fentanyl: Insys Sales Reps Caught Rapping to Boost Sales

You can't make this stuff up! According to Huffington Post, "Pharmaceutical sales representatives selling an opioid-based drug 50 times more powerful than heroin filmed a company-made rap video in which they danced...

The First Ever “Dear Doctor” Letter Regarding a Mobile Medical App Recall

When I wrote the Pharma Marketing News article "Some Unregulated Physician Smartphone Apps May Be Buggy" back in January 2012, I reported that Pfizer "recalled" its Rheumatology Calculator app because of...

Drug Industry Innovation: GSK’s LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements

The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are called "me-too" drugs because of their similarity to existing Rx drugs....

Alice, 35, is Not a Real Ambien CR Patient.

You've GOT to check out the new Ambien CR web site to witness what has to be a new low for "authentic" pharmaceutical marketing: patient testimonials from people who are "not...

PBAfacts.com: No Laughing Matter

A couple of nights ago while watching TV, a strange ad appeared and caught my attention before I could fast forward. The ad showed "People who Burst out crying" and who...

GSK’s Whooping Cough Vaccination Campaign Needlessly Vilifies Grannies!

GSK's Big Bad Cough multimedia campaign focuses on a grandma putting her baby grandchild in range of catching whooping cough from her: "Understand the Danger Your New Grandchild Faces." The print...

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