Type 2 Diabetes in Obese Children Proves Difficult to Treat with Drugs Alone

Metformin, "the only pill approved in the U.S. for treatment of children with type 2 diabetes is proving surprisingly ineffective, according to a new study, heightening worries about the fast-growing and...

Why Do DTC Ads – “Viva Viagra” included – Stink?

Lately, we've been witnessing a regression of sorts in the quality of DTC (Direct-to-Consumer) Rx drug ads. The recent "Viva Viagra" ad, for example, is a throwback to the days before...

Who Is the Most “Fantastic” Person Trump Has in Mind to Lead the FDA?

In a recent email, STAT: The Readout asked "Who's the next Mr. (or Ms.) Fantastic?": "President Trump has a 'fantastic person' in mind to nominate as his new FDA commish. While we...

March for Science, Why I March

John (PharmaGuy) Mack speaking at the March for Science in Doylestown, PA. My name is John Mack and I live in Newtown. On Twitter I am known as PharmaGuy – that’s P-H-A-R-M-A, plus “Guy!” I PUBLISH...

Most Physicians Agree That DTC Advertising Leads to Inappropriate Prescribing — by OTHER Doctors,...

When the FDA announced it was moving a head with yet another study of direct-to-consumer (DTC) advertising, I said: "Very few healthcare professionals are going to admit that advertising ADVERSELY affects their...

J&J, You’re No Elvis Presley!

According to TNS Media Intelligence, "the highest growth rate among the top 10 categories was registered by Pharmaceuticals which jumped 13.8 percent to $5.29 billion. This was due to...

Without Free Gifts from Pharma to Docs, Would Research be Useless?

In a recent blog post (here), PhRMA said "Without Promotion Research will be Useless." To support its case, PhRMA cited "an interesting opinion editorial" in the latest edition of the Annals...

Life After CNTO411 Blog for Michael Parks: Pitch360

You may have noticed that Centocor's corporate blog, CNTO411, has been dormant for several months, which I pointed out previously (see "New Year's Resolutions for Pharma Marketers" and "Corporate Blog" is...

What would the Pharma Industry do without John Mack?

Len Starnes -- Head of Digital Marketing & Sales, General Medicine Bayer Schering Pharma -- wrote up a nice, unsolicited recommendation for me on his LinkedIn page:"John is most probably unique...

Drugs are Losing the Battle Against Heart Disease. Here’s Why.

The percentage of the U.S. population taking at least one prescription drug during the past 30 days increased from 38% in 1988–1994 to 48% in 2005–2008. During the same period, the...

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