PharmaGuy To Compete for Recognition at Cannes Lion Health Festival

April 1, 2017: PharmaGuy is excited to announce that the organizers of the 2017 Cannes Lion Health Festival have chosen him as one of the finalists to compete for this year’s...

Which is Bigger: Pharma Profits or R&D Spending?

On Mar 27, 2017, Public Citizen came out with a report that claimed "Pharmaceutical Industry Profits Are Nearly Double R&D Costs in 2013, 2014 and 2015". The email announcing the report...

The Context Problem Foils Pharma Online Advertising

Click on image to enlarge. Last week I came across an article about Johnson & Johnson and other pharma companies pulling their ads from Youtube because they appeared adjacent to hate speech,...

How Many Adverse Event Reports Are Submitted to the FDA? Whatever the Answer, It’s...

I've been tracking the number of adverse event reports (AERs) submitted to the FDA over the years based on data supplied by the FDA here. The latest update of that data...

Gottlieb to Head FDA: Pharma Breathes a Sigh of Relief

Trump Chooses Scott Gottlieb to Head FDA; Pharma Breathes Sigh of Relief

DTC Advertising in the Era of High Drug Prices

TV and, to a lesser extent, print direct-to-consumer (DTC) drug ads have often been blamed for the high price of drugs. For example: Physician and pharmacist organizations say DTC ads are a...

How to Make WebMD Great Again!

World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice for WebMD, which may be looking for a buyer (read “’Same Amount of Eggs, More Baskets’...

Is “Right to Try” a Good Idea?

Last night, President Trump called on the FDA to speed the approval of drugs to treat life-threatening diseases, "deriding the agency’s current process as 'slow and burdensome'," according to this STATnews...

To Boost Sales, Gilead’s Hep C Awareness Ad Focuses on Baby Boomers

Direct-to-Consumer (DTC) drug ads are less and less effective according to several studies including the eyeforpharma Whitepaper “The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising.” One reason for this is a...

Bob Ehrlich of DTC Perspectives Should Do Better Research & Fact Checking Before He...

I just received an email missive from Bob Ehrlich (@BobEhrlich_DTC), Chairman of DTC Perspectives, Inc., with the subject line "Media Misreporting Advertising Off-label Use." Ehrlich said "I was shocked to see media...

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