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Fast Growing Digital Health Companies Navigate a Changing Landscape

The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction using technology to harness the winds of...

Episode 7 – Holly Henry and Kamran Shah from Klick Health on the California...

The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in...

Medical Reference Tools Bring Advertisers Closer to Point of Prescription

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived situation, time of day, location, and urgency....

Defining health care, debatable

In any debate, definition of terms is fundamental. According to Vox, “On health care, there are 3 types of Democrats running for president.” Sort of a Goldilocks setup. Vox shows that even...

The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation

eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...

Episode 6 – Mark Stinson & Bob Baurys from 83Bar – Patient Activation

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring...

5 Actions that Maximize the Impact of Promotional Medical Education Initiatives

Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...

Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate

There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...

A Healthy Holiday Reminder to Remember Ourselves

The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...

Transparency in Healthcare Pricing

This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...
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