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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...

Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...

5 Trends That Will Shape Pharma Marketing in 2021

Originally Published by Intouch Group Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned...

Cross-Functional Collaboration Drives Launch Success

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic

The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019.This highly contagious and easily transmitted respiratory illness is now a world-wide pandemic and a U.S. State of Emergency. The...

Real-Time Analytics: The Future of Commercial Effectiveness

Effective marketing and sales in the pharmaceutical space requires the utilization of emerging technologies to analyze current market landscape and customer behavior. This shifting mindset towards the significance of analytics to devise...

Digital Health Publishers Just Got a Healthy Way to Drive New Visits

It’s no secret that digital health publishers of all types struggle to introduce new users to their content. Consumer traffic exchanges and content discovery engines have historically focused on every vertical except health and medicine. You can easily find dozens of networks that focus on fashion, sports, pop culture, technology or finance, but consumer health is MIA.

5 Strategies to Strengthen Relationships with HCPs

Increasing engagement with healthcare professionals (HCPs) online has become exceedingly difficult over the past 5 years. There are many websites and e-newsletters competing for a physician’s attention. HCPs are...

Tactical Overload…Building a Linear & Cohesive Brand Plan

Overview: Frequently teams complicate brand plans by focusing on breadth tactics over depth of insight. Often it would be best to limit the focus, through a richer understanding of what is...

5 Actions that Maximize the Impact of Promotional Medical Education Initiatives

Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...

The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation

eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...

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