5 Key Takeaways from HLTH 2019

By Evan Osborne, MPH, RT(T) Innovative technologies with a healthcare focus converged at MGM’s convention center in Las Vegas, Nevada for HLTH 2019. Attendees sought opportunities to network, share knowledge and pitch...

Silverlight + Google: Taking the Pulse of Digital in 2020

Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry...

The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation

eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...

Don’t Miss Out | DHC September Events | New Med Launch Webinar & Summit

DHC Webinar | THU, Sept. 24, 2020 1:00 PM - 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion This webinar will explore...

Medical Reference Tools Bring Advertisers Closer to Point of Prescription

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived situation, time of day, location, and urgency....

The Role of Digital Media in Reaching Rare Disease Patients

7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients....

Cross-Functional Collaboration Drives Launch Success

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

Guest Episode – Darshan Talks – Is legal really necessary on your promotional review...

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional...

2019 Benchmarks for U.S. Healthcare Publishers & Advertisers

eHealthcare Solutions recently published their annual website benchmarks report for advertisers and publishers in healthcare. If you are a healthcare publisher, either in the consumer or professional space, this...

An Update on Digital Health – Compliance Considerations

Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way patient engagement occurs and creating platforms that...
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