The American Diabetes Association Collaborates with eHealthcare Solutions for Digital Advertising Representation

eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...

Fast Growing Digital Health Companies Navigate a Changing Landscape

The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction using technology to harness the winds of...

HLTH 2019: WOMENatHLTH

Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA This year, it’s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las...

The Top 3 Reasons Brands Are Turning to Regional Marketing in 2019

"In 2001, Pfizer started doing Regional Marketing to squeeze extra share/volume out of the Lipitor Brand (and a few other $1B blockbusters). I remember, when I was on...

A Healthy Holiday Reminder to Remember Ourselves

The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...

Episode 4 – Rishad Tobaccowala

R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd Connected Age” of Data-to-Data connections through AI...

Digital Health Publishers Just Got a Healthy Way to Drive New Visits

It’s no secret that digital health publishers of all types struggle to introduce new users to their content. Consumer traffic exchanges and content discovery engines have historically focused on every vertical except health and medicine. You can easily find dozens of networks that focus on fashion, sports, pop culture, technology or finance, but consumer health is MIA.

Learnings from ExL Events and Paul Ivan’s Inaugural Digital Health for Pharma (DH4P) Conference

Digital health is growing exponentially. Its potential for positively impacting health outcomes is mind boggling. Yet, multiple obstacles continue to stand in the way of its success – from...

Cross-Functional Collaboration Drives Launch Success

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

Silverlight + Google: Taking the Pulse of Digital in 2020

Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually with the goal of helping others in the industry...
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