5 Key Takeaways from HLTH 2019

By Evan Osborne, MPH, RT(T) Innovative technologies with a healthcare focus converged at MGM’s convention center in Las Vegas, Nevada for HLTH 2019. Attendees sought opportunities to network, share knowledge and pitch...

Episode 3 – The Art of the Possible with Ritesh Patel

R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advice...

5 Actions that Maximize the Impact of Promotional Medical Education Initiatives

Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...

In PBMs’ Search for Survival, Transparency is the Answer

Within the last couple months, President Trump reiterated his intention to end the opioid crisis, notably adding, “we are holding big Pharma accountable.” Drug manufacturers and...

Digital Health Publishers Just Got a Healthy Way to Drive New Visits

It’s no secret that digital health publishers of all types struggle to introduce new users to their content. Consumer traffic exchanges and content discovery engines have historically focused on every vertical except health and medicine. You can easily find dozens of networks that focus on fashion, sports, pop culture, technology or finance, but consumer health is MIA.

Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate

There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...

The Top 3 Reasons Brands Are Turning to Regional Marketing in 2019

"In 2001, Pfizer started doing Regional Marketing to squeeze extra share/volume out of the Lipitor Brand (and a few other $1B blockbusters). I remember, when I was on...

Cross-Functional Collaboration Drives Launch Success

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

April 19th is World IBS Day

The IBS Patient Support Group, an online patient community for Irritable Bowel Syndrome sufferers founded by Jeffrey Roberts, announced today a new initiative to designate April 19th as World...

Episode 7 – Holly Henry and Kamran Shah from Klick Health on the California...

The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in...
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