What’s Ahead in 2021?

What will stay the same in 2021? “COVID accelerated our 5-year digital transformation plan into a 5-month plan”. That client comment was amazingly accurate. While initially we saw a great deal of...

Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a...

Video: A Major Driver of U.S. Digital Display Ad Spending Growth in 2020 and...

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3%...

Medical Reference Tools Bring Advertisers Closer to Point of Prescription

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived situation, time of day, location, and urgency....

Key Learnings from DHC’s HCP Communication Innovation

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what...

Ep. 012 – Tom Ollerton Podcast Transcript

RJ (PMN): Hi this is RJ Lewis here for another episode of Pharma Marketing Networks Podcast. I have with me today Tom Ollerton from Automated Creative which is doing some really...

DarshanTalks: Sales & Marketing Oversight – April 21, 2021

  The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni...

An Update on Digital Health – Compliance Considerations

Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way patient engagement occurs and creating platforms that...

Once in a Lifetime: Customer Experience at Momentous Moments

Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s...

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