2019 Benchmarks for U.S. Healthcare Publishers & Advertisers

eHealthcare Solutions recently published their annual website benchmarks report for advertisers and publishers in healthcare. If you are a healthcare publisher, either in the consumer or professional space, this...

Fast Growing Digital Health Companies Navigate a Changing Landscape

The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction using technology to harness the winds of...

Episode 5 – Dave Chase

With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, in crisis, and its lawmakers...

Once in a Lifetime: Customer Experience at Momentous Moments

Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s...

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can...

Almost two decades after the human genome was sequenced, a trickle of new genetic medicines (i.e., those that modify the expression of an individual’s genes or repair abnormal genes) has entered...

Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

The pharmaceutical industry deals with copious amounts of personal data, which means that adequate data protection and cybersecurity are non-negotiable. Even two years after the introduction of the General Data Protection...

Transparency in Healthcare Pricing

This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...

DarshanTalks: Sales & Marketing Oversight – April 21, 2021

  The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni...

An Update on Digital Health – Compliance Considerations

Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way patient engagement occurs and creating platforms that...

HLTH 2019: WOMENatHLTH

Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA This year, it’s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las...

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