Ensure Appropriate Objectives, Structure and Transparency
Ensure Effective eCommunication with Physicians and Patients Using Innovative 2.0 and Online Approaches
Creating the Right Physician Experiences To Drive Business. The Vast Majority of Pharmaceutical Companies across the US and Europe Say They Are Moving from Traditional Sales Models to New Service Models. But Are Doctors Experiencing Any Real Change?
Leverage Physician and Consumer Data to Drive Targeted Marketing Campaigns and Increase ROI
Ensuring Better Market Presence, Maximizing ROI, and Integrating Innovative Methodologies Within Market Research
Comply with Guidelines and Standards to Maximize Physician Reach and Deliver Improved Patient Outcomes
Innovative Tools and Tactical Team Strategies for Enhancing the MSL Role and Building Compliant and Effective Peer-to-Peer Relationships
Integrate Processes through Evaluation, Analysis and Regulatory Compliance
With changing trends in utilizing e tools in the pharmaceutical industry, the focus of the ePharma Summit - Strategic Marketing Integration is to bring together pharmaceutical and biotech marketing professionals to discuss how to best utilize e within the overall marketing mix to reach patients, providers, payers and caregivers effectively. Wherever e sits in your organization, it is still a critical business function in reaching customers in these industries.
Join us for dinner and an evening of networking and lively interaction with our moderator and expert panelists. You'll learn how DTC marketing continues to evolve and shape the healthcare marketing mix.