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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Trump Takes the Wheel. Is Pharma Worried or Not? FDA Fears It Will...

Welcome to the January 20, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Less Effective Than Advertised Vaccines, Manipulating Patents, Off-Label Orphans, More…

Welcome to the July 12, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...

Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.

PinUp: Silicon Valley Health Venture Woes and Pharma Ups Its Influence in Washington

Welcome to the April 28, 2017, issue of Pharma Industry News Update (aka PinUp). The pharma industry lags other industries in its investment in digital technology. Silicon valley startups rush in to fill the void but have trouble raising funds due to hype and deception.

PinUp: Will Pharma Open & Use Branded Instagram Accounts? New Keytruda TV Ad’s “TRU”...

Welcome to the February 8, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Crocks of Shite: Purdue’s Gambit to Win Hearts & Minds, Celebrities Speaking Science...

Welcome to the October 10, 2017, issue of Pharma Industry News Update (aka PinUp). 'Crock of shite!' is a phrase I borrowed from my Irish friends. You can guess the King's English version. More politely known as 'a pile of poo', the term 'a crock of shit(e)' derives from an ancient Roman custom where people would poo into a pot if they were particularly bored by whichever philosopher happened to be talking rubbish at the time. What Purdue proposes as a way to combat overuse of opioids for pain is not so much boring as it is insulting to our intelligence! And don't get me started on the 'crock of shite' celebrities engage in when shilling for the pharma industry!

PinUp: Pharma Sis, FDA & Low Risk mHealth Apps, ADHD industrial complex, SnapChat v....

Welcome to the August 23, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: SM & Apps Soon Best for Marketing to Docs, IoT Opportunities, Trump v....

Welcome to the November 29, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Limiting Sales Rep Access to Physicians: Do the Benefits Outweigh the Risks?

This article documents the concerns about the risks of drug sales reps as well as the benefits to physicians.

PinUp: FDA to Study Links, Where Docs Get Info, Path to Off-Label Promotion, More…

Welcome to the November 15, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

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