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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Pharma Sis, FDA & Low Risk mHealth Apps, ADHD industrial complex, SnapChat v....

Welcome to the August 23, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Looking Back on Pharma in 2017 – the Year in Images, Charts, and...

Welcome to the January 2, 2018, issue of Pharma Industry News Update (aka PinUp).Happy New Year! It's time for me to share with you an collection of a few of my favorite images, charts and graphs from articles published in Pharma Marketing News - including Pharma Industry News Update & Pharma Marketing Blog - in 2017. Feel free to download these presentations as PDF files so you can click on the links in each slide to gain access to the story behind each image and chart.

PinUp: Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma

Welcome to the May 12, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When that didn't work it took more drastic action.

PinUp: Three Notable Failures: EpiPen, Allergan TV DTC, & FDA Enforcement

Welcome to the November 3, 2017, issue of Pharma Industry News Update (aka PinUp). There were reports of three

PinUp: Social Media, Wearables, AI – Will Any of These Move the Needle on...

Welcome to the January 23, 2018, issue of Pharma Industry News Update (aka PinUp).

PinUp: The Good, Bad, and “Hilarious” Off-Target Targeted Drug Ads on Pandora and Facebook

Welcome to the September 26, 2017, issue of Pharma Industry News Update (aka PinUp). Is the pharmaceutical industry warming up to targeted advertising? That is, serving up drug ads to people on the web and mobile devices who probably (maybe, supposedly) suffer from the specific medical condition that the drug treats. Music site Pandora is betting on it. Also betting on it are the ambulance chasers on Facebook!

PinUp: The Masters to Whom Pharma CEOs Are Beholden!

Welcome to the November 14, 2017, issue of Pharma Industry News Update (aka PinUp). This issue focuses on pharma CEOs and to whom they are beholden. It's a well-known fact that pharma CEOs are beholding first to Wall Street. Their compensation is directly related to their companies' stock price. But these days, pharma CEOs are beholding to the president to the extent that we now have the

PinUp: False Hope: From War on Opioids to War on Cancer, More…

Welcome to the October 17, 2017, issue of Pharma Industry News Update (aka PinUp). Let's focus on False Hope. First, there's the 'War on Drugs/Opioids,' which offered hope but failed from a law-enforcement perspective. We learn from a DEA whistleblower that Congress and drug company lobbyists hobbled the DEA's ability to go after companies that knowingly supplied opioids to corrupt 'pill mills.' Then there's the false hope of longer life for cancer patients peddled by both unregulated hospital and regulated drug marketers.

Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...

Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.

2016 New Year’s Resolutions, FDA vs mHealth Apps, Better DTC Creative, Pharma Bros!

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

Pharma Marketing News, Blog Posts, Events, Podcasts

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