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Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Social Media, Wearables, AI – Will Any of These Move the Needle on...

Welcome to the January 23, 2018, issue of Pharma Industry News Update (aka PinUp).

Pharma Marketing News Vol. 15, Issue No. 3: June 2016

Welcome to Vol. 15, Issue No. 3 (June 2016) of Pharma Marketing News. This issue focuses on multi-cultural marketing, estimating pharma's digital advertising spend, and the 3 D's of pharma marketing.

PinUp: Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians

Welcome to the May 5, 2017, issue of Pharma Industry News Update (aka PinUp). Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing.

PinUp: Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma

Welcome to the May 12, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When that didn't work it took more drastic action.

Pharma Marketing News Vol. 15, No. 2: March 2016

Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.

PinUp: AERs v PDUFA Fees, Novartis & the Patient Perspective, I’m with Trump, More…

Welcome to the July 26, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Influencing the Cancer Treatment “Gray” Zone at FDA and Online, more…

Welcome to the July 7, 2017, issue of Pharma Industry News Update (aka PinUp). We talked about 'influencer marketing' in a previous issue of PinUIp. That newly-minted 'buzzword' generally applies to using real patients to influence other patients. But the pharmaceutical industry has long used physicians to influence other physicians. As we see in this issue of PinUp, physicians who have received payments from drug companies are also influencing FDA drug panels.

PinUp: FDA AdComm v. Patient Power, Virtual Medical Conferences, Desperate Turds, Pointsification

Welcome to the April 26, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Is T.M.I. in Drug Ads the Reason for Lack of Creativity? Cannes Lion...

Welcome to the June 20, 2017, issue of Pharma Industry News Update (aka PinUp). Drug industry direct-to-consumer (DTC) ads - including non-branded disease awareness ads - have long been criticized as being uncreative. Ad agencies that produce these ads often cite FDA regulations as the cause. These days, FDA may be more accommodating by allowing ad creatives to do without some of the side effect information. But first, they must study the issue!

Pharma Marketing News Vol. 15, No. 1: January 2016

Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.

Pharma Marketing News, Blog Posts, Events, Podcasts

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