Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

Pharma and Patient Advocacy Groups: Patient Centricity Finally Pays Off for Both

The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.

PinUp: Drug Names, Sham Speaker Sessions, Gottlieb’s $Millions, Canada Strikes Back at Pfizer CEO,...

Welcome to the March 31, 2017, issue of Pharma Industry News Update (aka PinUp). This issue begins with an analysis of drug names, many of which are absurd. From there we move on to the absurdity of Canada 'freeloading' off U.S. innovation to the million$ paid to Gottlieb by pharma, to fake physician speaker events.

PinUp: Physician Marketing vs. Education, Digital Transformation, Faith in Sales Reps, More…

Welcome to the May 16, 2017, issue of Pharma Industry News Update (aka PinUp). On the one hand, #pharmaceutical executives defend sales reps, but in the other hand tell you about the success of non-personal communications, especially with

Pharma Backchannel Chats, FDA’s “Obscene” Drug Safety Program, DTC Pays Off!

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

Mastering Mobile Health, Sanders vs. Califf, Social Networking Soars! FDA’s Opiate Approval Process

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: Alzheimer’s Patient Goes Boldly Into Patient Advocacy to Make a Living, Women of...

Welcome to the October 6, 2017, issue of Pharma Industry News Update (aka PinUp). While PhRMA praises the drug industry for

PinUp: A Warning Letter from FDA and a Warning Sign Regarding Digital Health Prospects

Welcome to the September 8, 2017, issue of Pharma Industry News Update (aka PinUp). FDA sent out its 2nd 'warning letter' of the year but it has nothing to do with what pharma is doing on social media. And, by the way, digital health is dead as far as one venture capitalist is concerned!

PinUp: Why Digital Mkting #FAIL? Influencer Marketing, IoT Bill of Rights, Will FDA Approve...

Welcome to the May 10, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Digital Opinion Influencers, Pharma Memes, and Rude Remarks by Mylan’s Chairman

Welcome to the June 6, 2017, issue of Pharma Industry News Update (aka PinUp). Digital and social media tools can have a positive and negative impact on pharma. The tools can be used to increase sales but they can also be turned against pharma via snarky, unflattering memes. And, don't forget, everything you say can be used against you!

PinUp: Fueling the opioid epidemic, Failure to report deaths due to EpiPen, Facebook clinical...

Welcome to the September 12, 2017, issue of Pharma Industry News Update (aka PinUp). Today, it's all about failures: Sales ethics failure fuels the opioid epidemic, Pfizer fails to report deaths due to EpiPen, Facebook fails to allow effective clinical trail advertising.

Pharma Marketing News, Blog Posts, Events, Podcasts

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