Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

2016 New Year’s Resolutions, FDA vs mHealth Apps, Better DTC Creative, Pharma Bros!

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

PinUp: The Internet of Things and the Impact on Outcomes and Adherence

Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

Quirky DTC Mascots, Learn from FDA’s SM Policy, Why Apple Watch was Dumbed Down,...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…

Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: @Novartis Loves Disruptive Digital Technology & is Leading the Way, more…

Welcome to the February 14, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Digital Savvy Women, Snapchat vs. Instagram, Chantix vs the Patch, Groundhog Day at FDA

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

Brave New World of Off-Label Marketing: After the Fire Comes the Flood

This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.

PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…

Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Who’s to Blame for the Opioid Epidemic? “Not Me! It’s You!” Says “Drug...

Welcome to the October 20, 2017, issue of Pharma Industry News Update (aka PinUp). Is the drug industry wholly, partly, or not to blame at all for the current opioid epidemic? There are many players in the 'drug industry,' but most consumers and voters only think Big Pharma when they here that phrase. But let's not forget the wholesalers that distribute drugs to pharmacies and hospitals. They are saying, 'it's not us, it's the DEA's fault.' And let's not forget to blame patients who willingly are recruited to lobby for less restrictions on opioids. Lastly - and I can't believe this argument is still out there - let's blame the poor people addicted to opioids!

The Pharma Marketing Network is Back!

Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing, we excitedly took the reins from our...

Pharma Marketing News, Blog Posts, Events, Podcasts

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