Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

PinUp: Communicating Relative vs. Absolute Efficacy, Gabby Gottlieb, and Disease Awareness Campaigns

Welcome to the January 9, 2018, issue of Pharma Industry News Update (aka PinUp). This issue focuses on communications, which can be misleading or TMI. Pharma marketers like to tout benefits and downplay risks in communicating drug information to healthcare professionals and consumers. Relative vs Absolute? - that is the question. For FDA commish Scott Gottlieb, however, it's not about being brief when communicating.

PinUp: Rewards vs Risks of Reciprocal Drug Approval, Kybella Sales Take it on the...

Welcome to the February 10, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Drug Approvals Up, Patient Engagement Solutions, Facebook Seeks More Pharma Ads, more…

Welcome to the May 30, 2017, issue of Pharma Industry News Update (aka PinUp). The #FDA is approving new drugs at a rapid pace in 2017 compared to 2016 and Facebook is courting #pharmaceutical brand advertisers. Coincidence?

PinUp: Digital Pills, Fat Tweets, and Chatbots

Welcome to the November 17, 2017, issue of Pharma Industry News Update (aka PinUp). FDA seems anxious to embrace digital technology not just in the realm of medical devices, but also for transforming ingestible medicines; i.e., pills. But the first

PinUp: Physician Marketing vs. Education, Digital Transformation, Faith in Sales Reps, More…

Welcome to the May 16, 2017, issue of Pharma Industry News Update (aka PinUp). On the one hand, #pharmaceutical executives defend sales reps, but in the other hand tell you about the success of non-personal communications, especially with

Pharma Marketing News – Past Issues (2016)

Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

PinUp: Lax FDA regulation of SM, MSL expansion, payments to physicians matter, cancer mHealth...

Welcome to the March 22, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: FDA AdComm v. Patient Power, Virtual Medical Conferences, Desperate Turds, Pointsification

Welcome to the April 26, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Why Digital Mkting #FAIL? Influencer Marketing, IoT Bill of Rights, Will FDA Approve...

Welcome to the May 10, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...

Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.

Pharma Marketing News, Blog Posts, Events, Podcasts

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