Newsletter

Welcome to Pharma Industry News Update (aka PinUp), a publication of Pharma Marketing News. PinUp presents curated content of topical interest from a variety of sources.

Are More Docs Willing to See Reps? Adapt Your Digital Marketing to New HC...

'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.

PinUp: Pharma Gets Serious About Digital, But Not for Marketing

Welcome to the August 25, 2017, issue of Pharma Industry News Update (aka PinUp). It's all about digital in pharma these days, but not on the commercialization/marketing side of the business. It's full steam ahead using mobile apps in clinical trials,

PinUp: Fake Advertising – Is It a Thing Now for Big Pharma Marketers?

Welcome to the August 8, 2017, issue of Pharma Industry News Update (aka PinUp). I'm always on the lookout for misleading drug ads. Recently, however, I've become aware of 'fake advertising' by pharma marketers. We've all seen fake ads in weight loss commercials that use retouched photos to gain competitive advantage. But mainstream

PinUp: Partial DTC Ban? High Drug Price Blame Game, Docs Who Tweet about Drugs,...

Welcome to the March 1, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Allergan takes on “Bra-Line Fat,” Oncologists v. Cancer DTC ads, Instagram Stories, More…

Welcome to the August 16, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Is the Pharma Industry Innovative?

Welcome to the June 13, 2017, issue of Pharma Industry News Update (aka PinUp). PhRMA - the drug industry's trade association - defends high drug prices as necessary to fund the development of new and innovative medicines. The message, however, may be falling on deaf consumer ears.

PinUp: Pharma Sis, FDA & Low Risk mHealth Apps, ADHD industrial complex, SnapChat v....

Welcome to the August 23, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

PinUp: Off-Label DTC – Will FDA Approve It? the Celebrity Endorsement Saturation Point, Apple...

Welcome to the September 6, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

The Year That Was and That Will Be, FDA Actions, DTC Celebrities

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

PinUp: software-as-a-drug (SaaD), Mobile Merck Manual, Latifah for Entresto, eDetailing Comeback? More…

Welcome to the October 18, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Pharma Marketing News, Blog Posts, Events, Podcasts

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