Should Pharma Hire Online “Patient Opinion Leaders”?

This survey asks YOUR opinion about best practices that you think should govern pharma's collaboration with online

What’s the Future of DTC Advertising?

Please take a few minutes to tell us your opinion of the future of Direct-to-Consumer (DTC) advertising of prescription medications under a new Democratic Administration.

Moderation of Pharma Social Media Discussions Survey

As more and more pharmaceutical companies launch social networking platforms associated with their brands, some will allow users (consumers, patients, and physicians) to post comments as part of ongoing discussions about drugs and/or the conditions they treat. Recent pharma experience with social media discussions demonstrate how important it is to properly manage online communities. Perhaps the most important management tool is moderation.

Use of Behavioral Targeting by Pharma Marketers Survey

This survey solicits your opinion on the appropriateness of using behavioral targeting techniques in online pharma marketing.

New Media Privacy Issues & Online Health Marketing Survey

This survey asks YOUR opinion about the privacy issues raised in a brief filed with the FTC regarding the online marketing practices of pharmaceutical and other health-related companies.

Pharma Use of Rx Data Survey

This surevy solicits your opinion on the benefits of pharma access to prescribing information, physicians ability to opt-out, and appropriate uses of Rx data by pharmaceutical companies.

Disease Mongering: Real or Fantasy?

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.

Pharma Marketing Survey: Gifts to Physicians

This survey asks your opinion whether or not the certain specific gifts to physicians create conflicts of interest.

How Should Pharma Edit Wikipedia Drug Articles?

This survey asks your opinion about pharma companies appointing employees as 'spokespersons' to perform all edits to write wikipedia drug information articles or correct 'misinformation' in such articles about their drugs.

Buzz ‘n Blog Pharma Marketing Survey

This surevy solicits your opinion on specific marketing tactics involving CGC and buzz, specifically from a pharmaceutical marketing point of view.


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