Use of Personal Health Record Data for Patient Recruitment and Marketing Purposes

By combining better Internet search tools, the vast resources of the Web and online personal health records, both Google and Microsoft are betting they can enable people to make smarter choices about their health habits and medical care. But data within PHRs also can be used to target advertising to specific segments of people.

Survey About CHC’s Petition to FDA on DTC and Risk Communication

The CHC's proposal calls for the elimination of specific risk information in print, broadcast, and Internet-based DTC (direct to consumer) advertising.

Ethnic Drug Approval Survey

This survey address issues relate dto 'Ethnic Drugs' and 'Genetic Marketing'

110th Congress: What’s in Store for Pharma?

110th Congress: What's in Store for Pharma? Click here to see the results of this survey. Survey began 20 November 2006 Survey...

Cialis/Levitra/Viagra: Which Ad Campaign Has the Greatest Staying Power?

Cialis/Levitra/Viagra: Which Ad Campaign Has the Greatest Staying Power?

WANTED: Answers to FDA’s Questions Regarding Pharma’s Use of Social Media

Here's your chance to speak your mind and respond anonymously to FDA's plan to regulate Rx promo using social media!

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