A “Comuniti” for Healthcare Professionals: Univadis in France Gets Social

Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.

What is Univadis? Hint: It Builds Healthcare Professional Relationships

A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and exclusive online service from Merck/MSD that delivers customer-centric content and high quality medical information to healthcare professionals.

A KOL by Any Other Name

Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.

Can You Find Reputable Canadian Drugs Online?

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.

UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!

A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.

Global Medical Science Liaison Trends

There has been an exponential growth of the role of Medical Science Liaisons (MSLs) over the last several years. Pharmaceutical companies are now strategically interfacing their MSLs with physicians all over the world. In this podcast, Yanis Saradjian, Director of Consulting at Cutting Edge Information, Inc., and Dr. Samuel Dyer, Chairman of the Board, Medical Science Liaison Society, discuss these trends. The conversation will review MSL key performance indicators, benchmarks, and resources for advancing the global MSL profession.

Reaching a Targeted Young Audience Via Instagram: Amazing Social Media Campaign or Creepy Spam?

Pharmaguy interviews Jonathan Richman, founder of Dose and Expound. You might remember Jonathan as the creator of the blog Dose of Digital, which provided insights on the use of digital technology in healthcare marketing. We discuss the Melanoma Likes Me social media campaign, which won a Silver Award at the 2015 Lions Health Festival. Jonathan called this "the best healthcare social media campaign [he's] ever seen." Pharmaguy called it the "creepiest healthcare social media campaign [he's] ever seen." Can't we all just get along?

The Intricacies of Rx Drug Advertising! Learn Rules & Regulations from a Master

Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca. We talk about the Advertising and Promotions Course that Preeti will teach at the Temple University School of Pharmacy this fall. Delve into the regulatory intricacies of Rx Drugs advertising!

Omega Boy vs. Doctor Diabetes

Comics Advancing the Cause of Disease Awareness and Education Among Children

FDA’s User-Unfriendly Adverse Event Reporting System: Outdated in the New Transparent World of Social...

A conversation with Brian M. Overstreet, founder and president of Adverse Events, Inc., about the challenges FDA faces in reporting adverse drug events to the public and the impact on patient safety.
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