Pharma Brand Ads Within Mobile Apps: Myrbetriq®’s Advertising Partnership with RunPee App

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas. We discuss a new partnership with Astellas Pharma US and the RunPee app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.

A “Comuniti” for Healthcare Professionals: Univadis in France Gets Social

Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.

UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!

A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.

What Sanofi-Aventis Learned from Its FaceBook Experience & What the Experts Recommend It Do...

A conversation with Dennis Urbaniak, VP U.S. Diabetes at sanofi-aventis, about the recent activity on S-A's VOICES corporate Facebook page. We'll discuss the lessons learned and hear advice from independent experts. Urbaniak is willing to answer questions and consider advice from listeners.

The Intricacies of Rx Drug Advertising! Learn Rules & Regulations from a Master

Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca. We talk about the Advertising and Promotions Course that Preeti will teach at the Temple University School of Pharmacy this fall. Delve into the regulatory intricacies of Rx Drugs advertising!

Can You Find Reputable Canadian Drugs Online?

An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.

A KOL by Any Other Name

Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.

The Mobile Health Library Platform: Apps for Rx Adherence & Outcomes Support

PharmaGuy interviews Rob Dhoble, CEO, Adherent Health, about Mobile Health Library (MHL), which is a privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.

Pharma-Patient Collaboration: Activist Survey is a “Wake Up Call”

Pharmaguy interviews Jack Barrette, CEO of WEGO Health, who summarizes the result of the Pharma Edition of the 2015 WEGO Health Patient Engagement Survey.

Pharma’s Social Media Working Group: Who It Consists of, How It Formed, and What...

A conversation with Craig M. Audet, Vice-President and Head of the US Regulatory Affairs Marketed Products Group at sanofi-aventis, Mark Gaydos, Senior Director, U.S. Regulatory Affairs Marketed Products at sanofi-aventis, and Cynthia Phillips, Sr Dir Labeling and Promotional Compliance at Millennium Pharmaceuticals, about their views on how pharmaceutical companies should handle posts made on social media sites owned or sponsored by them. Of particular interest are posts that mention off-label indications or adverse events.

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