Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas. We discuss a new partnership with Astellas Pharma US and the RunPee app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.
A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and PatientsLikeMe to create an online, open epilepsy community that captures real-world experiences of people living with epilepsy in the U.S.
Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives to determine if the term should be changed and, if so, what term should be used in its place.
Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca. We talk about the Advertising and Promotions Course that Preeti will teach at the Temple University School of Pharmacy this fall. Delve into the regulatory intricacies of Rx Drugs advertising!
A conversation with Dennis Urbaniak, VP U.S. Diabetes at sanofi-aventis, about the recent activity on S-A's VOICES corporate Facebook page. We'll discuss the lessons learned and hear advice from independent experts. Urbaniak is willing to answer questions and consider advice from listeners.
A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and exclusive online service from Merck/MSD that delivers customer-centric content and high quality medical information to healthcare professionals.
An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.
Pharmaguy interviews Jonathan Richman, founder of Dose and Expound. You might remember Jonathan as the creator of the blog Dose of Digital, which provided insights on the use of digital technology in healthcare marketing. We discuss the Melanoma Likes Me social media campaign, which won a Silver Award at the 2015 Lions Health Festival. Jonathan called this "the best healthcare social media campaign [he's] ever seen." Pharmaguy called it the "creepiest healthcare social media campaign [he's] ever seen." Can't we all just get along?
John Mack interviews Pharmaguy, 'constructive critic' of the pharmaceutical industry, blogger, Twitter celebrity, and Chief Pundit at pharmaguy.com. about his decision to