An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.
Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking clarification of when a pharmaceutical company is "responsible" for postmarketing reporting when promoting drugs on third-party sites.
UCB’s Active Social Media Listening Approach: Better Communications, Better Patient Experiences, & Better Solutions
A conversation with Trish Nettleship, Director, Social Media & Influence, UCB, Inc., about her company's approach to social media and patient centricity, which involves active listening to understand patient needs and issues -- including adverse events -- and how this results in better communications and patient experiences.
PharmaGuy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist, at Ogilvy Healthworld about the
Guest Mark Bard, President Manhattan Research, in an EXCLUSIVE interview, informs listeners about the latest pharma marketing trends and emerging information technologies in Japan, China, South Korea, Taiwan, and Australia, why this knowledge is critical to pharma companies, and how it fits into a global strategy.
Pharmaguy interviews Len Starnes, a digital consultant, who critiques a #MICEproject report, which concluded that the pharmaceutical industry uses medical conference hashtags as unregulated 'backchannels' to exert an equal or greater amount of influence than healthcare providers.
Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.
A conversation with Ambre Morley, Associate Director, Product Communications, Novo Nordisk Inc., about Novo Nordisk's Race With Insulin Campaign, which includes a branded Twitter account (@racewithinsulin). Ambre will talk about Novo Nordisk's social media goals, but also include other integrated aspects of the campaign.
A discussion with Dr. Frank Antwerpes, CEO, DocCheck AG
A discussion with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing.