Customer Focus First: A New Pharma Commercial Model

A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs first.

SurroundHealth: An Online Community for Healthcare Extenders

A conversation with Susan Collins, MS, CHES, RD, Senior Vice President, Health Education Research and Development, HealthEd, about the SurroundHealth online community of 'Healthcare Extenders.' We will focus on how this group of healthcare professionals impacts health care, why they should not be ignored by pharma marketers and how to measure ROI when working with them.

Patient Advocates Take On the FDA: FAMEDS & Genentech Fight for Avastin

A conversation with Terrence Kalley, founder of Freedom of Access to Medicines (FAMEDS), regarding patient advocacy and his organization's fight against FDA's plans to remove the metastatic breast cancer indication for Avastin, a biologic drug produced and marketed by Genentech/Roche.

The Changing Role of Pharma Sales Reps

A conversation with Nancy Lurker, CEO of PDI, Inc., about the challenge of developing and deploying new types of pharmaceutical sales professionals as part of flexible, scalable field teams designed to meet changing market conditions.

Deploying Medical Reprints to iPads, Apps, and HCP Websites

A conversation with Peter Derycz, President and CEO of Reprints Desk, about the challenges Pharmaceutical companies are facing for transitioning to an

Improving Patient Outcomes: Engaging Patients to Improve Adherence

A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view. Invited participants include Ray Bullman, Executive Vice President, National Council on Patient Information and Education (NCPIE); John Walsh, President, COPD Foundation; Jeanne Barnett, Founder,; Natalie Napolitano, Associate Director of Research and Health Management, COPD Foundation; and Laura Cranston, Executive Director, Pharmacy Quality Alliance.

Steve Woodruff, Pharma’s Connection Agent

Steve Woodruff, President of Impactiviti, joins John Mack (@pharmaguy) to discuss his mission as a 'Connection Agent,' connecting people and businesses.

Rx Drug Personalities Perceived by Consumers

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, about her research into Rx brand personalities as perceived by consumers and how pharmaceutical companies can boost sales and develop direct relationships with their consumers by imbuing their brands with human characteristics.

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...

A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.

Is Your (Marketing) Head in the Cloud?

Exploring the new commercial model based on 'informed,' data-driven relationship marketing and technology. A conversation with Bob Harrell, VP of Marketing at Appature. Bob discusses the transformation currently underway in the pharma commercial model, as well as his company's
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