Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...

A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.

ACOR: An Online Social Networking Community of Cancer Patients & Caregivers Pharma Can’t Join...

A conversation with Gilles Frydman, founder of the Association of Online Cancer Resources, about how this venerable and vibrant online community has helped more than 600,000 cancer sufferers and caregivers for over 13 years!

Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?

Pharmaguy interviews Len Starnes, a digital consultant, who critiques a #MICEproject report, which concluded that the pharmaceutical industry uses medical conference hashtags as unregulated 'backchannels' to exert an equal or greater amount of influence than healthcare providers.

Pharma 3D: A Script for Marketing in the Digital Age

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled 'Pharma 3D: Rewriting the script for marketing in the digital age.'

Web 2.0 Tools for Sales Force Effectiveness

Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.

Meet Digital Pharma’s Faculty: What’s Hot and What’s Not?

Shwen Gwee and other Digital Pharma 'unconference' faculty members will discuss what's hot and what's not in digital pharma marketing. It's also your opportunity to vent your favorite digital pharma rant! Or just quietly suggest additional topics to be covered at the conference.

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!

A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.

WEGO Health: Empowering Health Consumer Opinion Leaders

Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective.

Will Healthcare be Rationed or Rational? A Case for Supporting Comparative Effectiveness Research

Guest Kim Slocum, President of KDS Consulting, LLC, and former Director, Strategic Planning & Business Development at AstraZeneca, talks about HIT mediated comparative effectiveness research as part of scenario-based strategic planning for the biopharma industry.

Ranking Pharma’s Social Media Presence: Tracking a Moving Target!

A conversation with Christopher Wooden, Vice President, Global Sales at Cegedim Strategic Data (CSD), about CSD's desk research that tabulated how the top 100 pharmaceutical companies rank in terms of their Social media exposure (likes, posts, tweets, followers) on two of the most important social network websites: Facebook and Twitter.
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