Taming the “Wild West” of Mobile Health Apps

A conversation with Ben Chodor, CEO of Happitique, about his company's standards that it will be using to certify medical, health, and fitness apps under Happtique's App Certification Program.

Pharma Crisis Communications in the Fast-Paced Digital World: The J&J/McNeil Case Study

A conversation with Bill Silberg (Principal at Silberg Consulting), Melissa Davies (Social Media Practice Lead at Return on Focus) Michael Parks (Executive Vice President, Vox Medica, Inc.), and invited ePharma Pioneer Club members about

The Mobile Health Library Platform: Apps for Rx Adherence & Outcomes Support

PharmaGuy interviews Rob Dhoble, CEO, Adherent Health, about Mobile Health Library (MHL), which is a privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.

Patient Assistance Program Rankings – Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction

A conversation with Peter Carlin, Senior Vice President and Ellen Gordon, Research Director, Market Strategies International's Healthcare division, focusing on how pharmaceutical companies can better understand what makes a successful Patient Assistance Program (PAP) and the role of PAPs in influencing a physician's experience with a drug company and improving patient health. As a case study, our guests will summarize Market Strategies' 2008 MSImage Oncology Patient Assistance Program.

Crowdfunding for Patient Education: HbA1c Teaching Model Brings Diabetes Education to Life

Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share

The Relevance of the Cluetrain Manifesto in a Social Media World

A conversation with Doc Searls, Senior Editor of Linux Journal and co-author of The Cluetrain Manifesto, about the relevance of the Manifesto for the pharmaceutical industry in today's social media world. Doc will preview the keynote presentation he plans to make at the upcoming Digital Pharma East conference.

Need a Doc? There May Be a Coupon for That!

A conversation with Susan Nicholas, MD, MBA, Founder and CEO of DocPons, about how her company enables healthcare providers to render services to the uninsured, underinsured, or those with caps on their existing coverage.

Real Time Patient Intelligence: Gaining Actionable Meaning from Social Media “Big Data”

This podcast with Gideon Mantel, co-founder and CEO of Treato, discusses how a combination of deep healthcare domain expertise, advanced Natural Language Processing algorithms and

The State of CME in Europe: A Work in Progress

A conversation in which Eugene Pozniak, Managing Director of Siyemi Learning, an independent, UK based provider of CME products and related services. Mr. Pozniak will evaluate the current status and value of CME in Europe, and how it is likely to develop, and what the opportunities and challenges for the future are.

Networking to Survive the Pharma Recession

Solutions from Pharma Marketing Network and promo for the 4th Annual Networking Dinner Reception
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