The Widening Patient-Physician Gap: How Can (Should?) Pharma Marketers Facilitate the Conversation Between Patients...

A conversation with Alan Topin, President of Topin & Associates, about what he has called the 'Doctor-Patient Disconnect' and the role of pharmaceutical marketers in overcoming that disconnect by facilitating the conversation. Topin will also be a member of a panel moderated by PharmaGuy at the Social Media for Pharma conference. The panel is titled 'Getting To The Heart Of What Patients And HCPs Really Want And Need To Win Trust And Help Bridge The Widening Gap Between Patient And Prescriber.'

Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma...

Jonathan Richman, Wendy Blackburn, Silja Chouquet, Steve Woodruff and other speakers from eyeforpharma's 4th Annual eCommunications & Online Marketing Summit (plus invited ePharma Pioneer Club members) will discuss how pharmaceutical marketers and communications professionals can avoid typical social media pitfalls (eg, FDA warning letters) and pratfalls (eg, using the wrong Twitter hashtag). It's really a free-for-all roundtable discussion among Twitterati and eCommunication industry experts who will be attending and/or speaking at this important conference.

iPad Effectiveness in Clinical Settings: Understanding What Physicians and Patients Desire from mHealth Applications

A conversation with Douglas Elwood, MD, MBA, Director, GMI Strategy and Innovation at Bristol-Myers Squibb, about one of the country's first and largest studies examining the utility of using iPads and other mobile devices in a real-time clinical setting, gathering insights on multiple variables associated with overall usage, app/website preferences, and aspects of daily clinical decision making and interactions.

Rep Access Programs

Open Physician Doors with Targeted Medical Information

The Coming Digital El Nino: Traditional Interactive Agencies are Facing Extinction

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives

Mining Mobile Health App User Data: Liberating Health Data While Protecting Privacy

A conversation with Jacqueline Thong, co-founder and CEO of Ubiqi Health, about disease management mobile applications and how pharma marketers can leverage mobile health apps to engage with and learn from patients.

Understanding the Digital Health Mom

A conversation with Fard Johnmar, founder and president at Enspektos, LLC, about a new report that contains both exciting and sobering news for health organizations seeking to engage mothers via social media, mobile and other technologies.

Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance

A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.

Marketing and Sales Outsourcing Support

Partnering with Pharm Force to increase the effectiveness of your marketing and sales efforts.

Reach & Teach Physicians with Virtual Reality: Viscira’s “EyeMAC” Wet AMD Simulation Exhibit

A conversation with Dave Gulezian, President and CEO of Viscira, about the use of virtual reality simulation to reach and teach physicians at medical conventions. Featured is his company's
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