Teaching Pharma Social Marketing to Biotech Scientists

A conversation with Eric S. Langer, Adjunct Faculty Member, Johns Hopkins University, and President/Managing Partner of BioPlan Associates, Inc., about teaching

What Docs Discuss Online: Will New FDA Guidelines Allow Pharma to Join In?

Pharmaguy interviews Peter Kirk, CEO of Sermo, who talks about the nature and value of physician discussions on Sermo and how pharma can engage docs on social media sites and online discussion boards.

Pharma 3D: A Script for Marketing in the Digital Age

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled 'Pharma 3D: Rewriting the script for marketing in the digital age.'

Live From the e-Communication and Online Marketing Conference!

John Mack interviews industry speakers live at the eyeforpharma e-Communication and Online Marketing Online conference being held November 13 to 14 at in Philadelphia.

Building the First Global Community of Doctors

A discussion with Dr. Frank Antwerpes, CEO, DocCheck AG

Responding to Unsolicited Requests for Off-Label Information: Pharma Citizen Petition Calls for New Regulations

A conversation with Darshan Kulkarni, Principal Attorney, Kulkarni LLC, focusing on the recent Citizen Petition filed with the FDA by seven major pharmaceutical companies asking for new regulations regarding the dissemination of off-label product information and other communications with healthcare professionals.

Rep Access Programs

Open Physician Doors with Targeted Medical Information

Pharma’s Social Media Working Group: Who It Consists of, How It Formed, and What...

A conversation with Craig M. Audet, Vice-President and Head of the US Regulatory Affairs Marketed Products Group at sanofi-aventis, Mark Gaydos, Senior Director, U.S. Regulatory Affairs Marketed Products at sanofi-aventis, and Cynthia Phillips, Sr Dir Labeling and Promotional Compliance at Millennium Pharmaceuticals, about their views on how pharmaceutical companies should handle posts made on social media sites owned or sponsored by them. Of particular interest are posts that mention off-label indications or adverse events.

Improve Your Social Media Listening Skills: The Tools You Need & What You’ll Learn

Pharmaguy interviews Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., who talks about her passion for social media listening for pharma and who within the organization is best suited for leveraging the learnings from social media listening.

Want Digital Pharma Marketing “RESULTS”? Pharma Marketers Must Adapt to the New Demands of...

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book

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