Improve Patient & Physician Education with Integrated Closed-Loop Marketing & ROI Analysis

A conversation with David Duplay, President of MedTera, about his company's innovative marketing programs that are designed to improve education, promotion and communications in the healthcare, life sciences and pharmaceutical industries.

How Will mHealth Change Healthcare?

A discussion with C. Peter Waegmann, Vice President of mHealth Initiative Inc., about the potential impact of moblie phone applications on the transformation of health care.

Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance

A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.

Can Humor and Continuing Medical Education Coexist?

Lawrence Sherman, FACME, CCMEP, President and CEO of The Physicians Academy for Clinical and Management Excellence, talks about research he conducted on the use of humor in physician continuing medical education.

CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Their...

Daniel Reda, co-founder of CureTogether.com, will talk about this new social network that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and contribute data to research.

Towards a Rational FDA Policy Addressing the Internet and Social Media

Arnold Friede, Counsel to the law firm McDermott Will & Emery LLP, talks about organizing a collective response from representatives of the pharma industry to FDA's recent enforcement initiative on the use of sponsored links in search ads and more generally, on FDA's overall approach to regulating social media and the Internet.

There IS Life After Pharma!

What is life like after pharma? I asked that question in January, 2009 after more drug industry layoffs made the news. In this podcast, I talk with Marc Douglas, one of the founders of After Pharma, an online resource and community for those seeking opportunities beyond the pharmaceutical industry.

Pharma Marketing Talk Gateway

Interviews of leaders and innovators in pharmaceutical marketing.

An Innovative System for Communicating Drug Risks to Patients

A Color-coded Risk Rating System That Delivers Personal Safety Alerts

You Want Marketing ROI? You’re Not Ready to Measure ROI!

If You Can't Define It, You Can't Measure It!

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