New Media Tricks Used by Pharma Marketers Gaming Web 2.0 Sites, Bad Google Adwords, Wiki Edits, Phony Meta Tags, and Other Ways to Get Around the Rules in Online...
Understand how your sales force can make themselves more effective by collaborating on web 2.0 tools, interactive opinion polls and wikis.
A new source of detailed downstream channel sales data is available to Life Sciences manufacturers.
Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.
A new health awareness initiative intended to reach African Americans via churches and health ministries. How to Educate, Engage and Empower members of the African American Community
A discussion with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing.
To date, efforts by regulators and the generic industry to combat Authorized Generics have been largely unsuccessful. With the new Democratic-controlled Congress and a federal budget increasingly burdened by pharmaceutical expenditures, that may change in the near future.
The new Customer Manages Realtionship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how.
An interview with Cary Byrd, founder of eDrugSearch.com, an online Rx search site and blog.
An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.