Solving the Medical Marketing Blues

A conversation with Reprints Desk's Scott Ahlberg, Head of Corporate Services, and Christian Gray, Business Development, about solving pharma's

Your DTC Ads Stink!

Why DTC Ads are Ineffective and How Innovative Pretesting Techniques Can Improve Them

Ranking Pharma’s Social Media Presence: Tracking a Moving Target!

A conversation with Christopher Wooden, Vice President, Global Sales at Cegedim Strategic Data (CSD), about CSD's desk research that tabulated how the top 100 pharmaceutical companies rank in terms of their Social media exposure (likes, posts, tweets, followers) on two of the most important social network websites: Facebook and Twitter.

Meet Digital Pharma’s Faculty: What’s Hot and What’s Not?

Shwen Gwee and other Digital Pharma 'unconference' faculty members will discuss what's hot and what's not in digital pharma marketing. It's also your opportunity to vent your favorite digital pharma rant! Or just quietly suggest additional topics to be covered at the conference.

Physicians Unprepared for Sunshine Law: Survey Reveals Physicians Prefer Filtered Sunshine

A conversation with Michaeline Daboul, CEO of MMIS, about her company's third annual survey of doctors and their knowledge of the Sunshine Law, which is part of Obamacare. The survey found that physicians are actually less informed than they were one year ago.

Pharma Wikipedians: The Pros and Cons of Pharma Employees Editing Wikipedia Articles

A conversation with Bertalan Meskó, MD, founder and managing director of Webicina.com, Michael Spitz, SVP and Managing Director at Zemoga, and Silja Chouquet, owner and CEO of whydot GmbH, about a proposal by Dr. Meskó that urged pharmaceutical companies to appoint employees as Wikipedia 'spokespeople' who would perform all Wikipedia article edits on behalf of the company.

The Changing Role of Pharma Sales Reps

Learn how you can decrease time to market and reduce costs to deploy strategic initiatives

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...

A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.

ePharma: What’s Working, What’s Not, & What’s Next

The 9th Annual ePharma Summit is geared up to offer a

Faith-based Unbranded Marketing

A new health awareness initiative intended to reach African Americans via churches and health ministries. How to Educate, Engage and Empower members of the African American Community

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