The Changing Landscape of Physician Interactions

Strategies to Improve Interactions with Key Physicians

Deploying Medical Reprints to iPads, Apps, and HCP Websites

A conversation with Peter Derycz, President and CEO of Reprints Desk, about the challenges Pharmaceutical companies are facing for transitioning to an

Questioning Conventional Pharma Marketing Wisdom

How Disruption Can Lead to Game-changing Ideas.

Keeping an Eye on the FDA: An Interview with Blogger Mark Senak

Find out what the FDA is up to in this podcast interview with Mark Senak, author of EyeOnFDA Blog.

Customer Manages Relationship: A New Marketing Strategy

The new Customer Manages Realtionship marketing strategy is one way that pharma marketers can create a new beginning with patients and phsyicians. Alfred O'Neill of Ryan TrueHealth explains how.

PharmaCONNECT™ – A Real-Time On-Demand Engagement Platform Between Doctors and Pharmaceutical Brands

A conversation with Andrew Nimmo, President of Physicians Office Resource (POR), and Ryan Slipakoff, Vice President at PharmaCONNECT, about PharmaCONNECT, which creates a real time, on-demand relationship between physicians and pharma representatives.

Twitter for Rx Brands: An Experiment

A conversation with Kevin Kruse, President of Kru Research, presenting the results of a Twitter experiment in which a fictitious insomnia brand drug Twitter account was set up to determine the value of Twitter to reach a qualified audience of patients.
- Advertisement -