PharmaShine: A Laser Look Into Physician Payments

A conversation with George Dunston, Co-Founder and Managing Principal of Obsidian HDS, about PharmaShine, an online service called PharmaShine that makes all of the publicly revealed payments to physicians by pharmaceutical companies available in a searchable interface.

Implications of Facebook’s Page Commenting Changes

A conversation with Matthew Snodgrass, Social Media Director at WCG, about Facebook's planned changes to its

Keeping an Eye on the FDA: An Interview with Blogger Mark Senak

Find out what the FDA is up to in this podcast interview with Mark Senak, author of EyeOnFDA Blog.

The Intricacies of Rx Drug Advertising! Learn Rules & Regulations from a Master

Pharmaguy interviews Preeti Pinto, former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca. We talk about the Advertising and Promotions Course that Preeti will teach at the Temple University School of Pharmacy this fall. Delve into the regulatory intricacies of Rx Drugs advertising!

Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study

Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The discussion focuses on the educational infographic titled, "Managing Epilepsy & Seizures: Facts to Help Keep You Safe," which was the centerpiece of a nationwide effort sponsored by the Epilepsy Foundation and Lundbeck to bring information about managing seizures to people living with epilepsy and their families.

Pharma TeleWeb e-Detailing. A CASE STUDY: Lilly’s Experience in Europe

A conversation with Luca Fabbri, Australia, Canada, Europe Sales Innovation Manager at Eli Lilly and Company, about his experience using TeleWeb e-detailing in Europe.

The Clouds of Social Media Guidance: Are They Parting or Is a Storm Brewing?

Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking clarification of when a pharmaceutical company is "responsible" for postmarketing reporting when promoting drugs on third-party sites.

How to Add New Media Into Your DTC Marketing Mix

Combining the best of the 'Old' and 'New' into successful DTC campaigns can be tricky. The options are discussed with David Kweskin and Morgan Lozier of TNS Brand and Communication Division.

Effectiveness of Pharma DTC Advertising: TV Viewers Rate Drug Ads

Pharmaguy interviews Richard Meyer, Chief Strategy Officer at Online Strategic Solutions, about his survey of over 3,000 TV viewers who reveal their opinions of direct-to-consumer (DTC) TV advertising.

You Want Marketing ROI? You’re Not Ready to Measure ROI!

If You Can't Define It, You Can't Measure It!
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