Leveraging Infographics and Search for Better Health Communications: A Lundbeck-Epilepsy Foundation Case Study
Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The discussion focuses on the educational infographic titled, "Managing Epilepsy & Seizures: Facts to Help Keep You Safe," which was the centerpiece of a nationwide effort sponsored by the Epilepsy Foundation and Lundbeck to bring information about managing seizures to people living with epilepsy and their families.
Pharmaguy interviews Juan Cornet, Director, mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how pharma can develop high quality mobile health apps. Juan also talks more generally about the impact of mobile technology on healthcare and what his organization is doing to promote quality mHealth programs.
Pharmaguy interviews Jeff Greene, digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley Madison hack and gives some advice on how to mitigate the risks.
Exploring Blogs as a Counter to Other Sources of Drug and Medical Information
A conversation with Fard Johnmar, Founder and CEO of Envision Solutions, about an initiative to bring people working in health marketing communications together.
A conversation with Dave Gulezian, President and CEO of Viscira, about the use of virtual reality simulation to reach and teach physicians at medical conventions. Featured is his company's
A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.
A conversation with Denise Silber, CEO of Basil Strategies, Phil Baumann, Health Is Social, and Bertalan Meskó, MD, Founder of Webicina.com, and other invited guests about the use of Web 2.0 and social media such as Twitter for improving patient care.
A conversation with Jonathan Richman, digital strategy development leader for Possible Worldwide, about his presentation
A conversation with Denise Silber, CEO of Basil Strategies and Founder of Doctors 2.0 & You conference, and Dr. Frank Antwerpes, President, DocCheck Medical, about the use of Web 2.0 and social media such as Twitter for improving patient care.They'll be giving their international perspective on the uptake of Web 2.0 and Social Media, the advantages and disadvantages from the physician and patient perspective, and how the ever-evolving landscape of tools and devices are impacting things.