The Misleading Marketing of “Low-T” Drugs

A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut.

Bill Evans and Zoe Dunn: Share Your Social Media & Mobile Success Stories So...

In this 3.5-minute audio snippet, Bill Evans, Executive Vice President and Chief Digital Officer for Team Chemistry @ WPP, and Zoe Dunn, Principal at Hale Advisors, Inc., talk about their disappointment with speakers at industry digital and social media conferences whose presentations lack depth and most important do not showcase their success stories so that attendees can actually learn something. It's not about revealing the

Pharmaguy™’s Twitter Stream – Q4 2010

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

3rd Annual Pharmaguy™ Pioneer Award

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

5-Minute Audio Podcasts

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Len Starnes: The Emerging Virtual Medical Conference

In this 2.5-minute audio snippet, Len Starnes, a renowned digital healthcare consultant, talks about the transformation of medical congresses from the physical to the virtual. Starnes touches on the challenges and gives an example of how one medical society is overcoming them.

Pharmaguy™ Interviews Dyan Byson: Patient-Centric Marketing: Measure Differently for Healthier Returns

In this 2-minute snippet Dyan Byson, Managing Director, Inspired Health Strategies, LLC, urges pharma marketers to 'measure differently' by going beyond IMS NRx (new prescription) data and following what happens AFTER the prescription is filled to better understand the patient and implement 'patient-centric' marketing.

Pharmaguy™

Pharmaguy™ is a Pharma Marketing 'Constructive' Critic, Blogger & Chief Pundit at Pharmaguy.com

Pharmaguy™

Pharmaguy™ is a Pharma Marketing 'Constructive' Critic, Blogger & Chief Pundit at Pharmaguy.com

The Potential Impact of IoT Technology on Health Outcomes and Adherence

While attending an eyeforpharma Philadelphia conference, Pharmaguy interviewed Jeff Usewick, Director for Healthcare Business Development at SoftServe, about how the drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.
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