Pharmaguy™’s Twitter Stream – Q4 2013

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Tom Stossel: Debunking the “Conflict-of-Interest Narrative”

In this 5-minute audio snippet, Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, talks about what he calls the 'Conflict-of-Interest Narrative' or Myth, which is the subject of his new book, PharmaPhobia.

Trish Nettleship: UCB Embraces Social Media with Strong Pharmacovigilance

In this 2.5-minute audio snippet, Trish Nettleship, Director, Social Media & Influence, UCB, Inc., talks about how her company embraces social media as a new way to reach its audiences and the importance of having a strong partnership with the company's pharmacovigilance team.

Pharmaguy™

Pharmaguy™ is a Pharma Marketing 'Constructive' Critic, Blogger & Chief Pundit at Pharmaguy.com

The Coming Disruptive Digital Transformation of Pharma Marketing

Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities.

Pharmaguy™’s Twitter Stream – Q3 2009

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Paul Ivans: Seeking Clarification on FDA Guidance Regarding Placement of Promotional Messages on 3rd-Party...

In this 3-minute audio snippet, Paul Ivans, President and CEO, Evolution Road, LLC, reviews comments he submitted to the FDA regarding clarification of FDA's intent on how it will regulate the placement of pharma promotional messages on independent 3rd-party Web sites.

Jeff Greene: Managing the Security of Wearable Apps

In this 2.5-minute audio snippet, Jeff Greene, digital strategy lead at New Solutions Factory, talks about why the pharmaceutical industry should be concerned about the security issues of apps it develops for wearable devices.

Faerber and Kreling: How to Recognize Misleading Claims Made by DTC TV Ads

In this 3.5-minute audio snippet, Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the key results of their content analysis of claims made by TV direct-to-consumer (DTC) drug ads and advise consumers how to recognize potentially misleading or outright false claims -- including celebrity endorsements -- made by these ads.

The Forgotten eHealth Code of Ethics

Any research or effort designed to improve the quality of health information on the Internet must build upon the work already done by the creators of the international eHealth Code of Ethics, which is as relevant today as it was back in 2000.

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