Pharmaguy™’s Twitter Stream – Q4 2011

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated

In this 2.5-minute audio snippet, Pharmaguy presents data from Kantar Media that shows that the death of professional print pharma advertising has been greatly exaggerated. He gets into which companies and drugs have spent the most on journal advertising and summarizes a study of physician attitudes regarding these ads.

The Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians

Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing. This is another benefit versus risk challenge for physicians who need quick access to the latest information about novel drugs.

Preeti Pinto: How Marketers & Regulatory People Can Just Get Along

In this 3-minute audio snippet, Preeti Pinto, a regulatory consultant and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca, talks about how regulatory-savvy pharma marketers are in a better position to challenge their regulatory colleagues when they say 'No.'

Pharmaguy™’s Twitter Stream – Q3 2011

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Todd D. Clark: What Can Pharma Do to Avoid the Slow-Growth Trap?

In this 3-minute audio snippet, Todd D. Clark, President of Value of Insight Consulting and the author of pharmahandbook and generichandbook, discusses a few ideas on how the pharmaceutical industry can avoid the slow-growth trap in the U.S. market.

Trish Nettleship: UCB Embraces Social Media with Strong Pharmacovigilance

In this 2.5-minute audio snippet, Trish Nettleship, Director, Social Media & Influence, UCB, Inc., talks about how her company embraces social media as a new way to reach its audiences and the importance of having a strong partnership with the company's pharmacovigilance team.

Using Social Media as an Early Predictor of a New Drug’s Market Share

In this 5-minute interview, recorded 22 May 2013, Gideon Mantel of Treato discusses how social media can predict the success of a new drug launch much faster than traditional methods.

RJ Lewis: Programmatic, Auction-Based Digital Ad Buying

In this 4.5-minute audio snippet, R.J., President and CEO of eHealthcare Solutions, talks about programmatic ad buying or the 'Auction-based' model.

Pharmaguy™’s Twitter Stream – Q1 2010

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

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