Bradley Merrill Thompson: Coming Soon: FDA Guidance on Regulation of Clinical Decision Support (CDS)...

Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition, warns of FDA mobile guidance that the drug industry should be concerned about: new guidelines regarding FDA's regulation of clinical decision support (CDS) software.

Barrette and Gratton: Importance of the Patient Voice in Market Research

In this 2.5-minute audio snippet, Jack Barrette and Fabio Gratton, talk about Truvio and the importance of the patient voice in market research and how to distill the sentiment from patient conversations.

Pharmaguy™’s Twitter Stream – Q4 2009

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

5-Minute Audio Podcasts

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

AMA Struggles to Reign in Consumer Drug Ads

You have to give kudos to the good doctors and policy makers of the American Medical Association for trying over the course of many to ban or in some way curtail direct-to-consumer drug ads by pharmaceutical companies. The latest effort focuses on drug price transparency in ads. Will it succeed where the other efforts have failed?

Tom Stossel: Debunking the “Conflict-of-Interest Narrative”

In this 5-minute audio snippet, Thomas P. Stossel, M.D., visiting scholar at the American Enterprise Institute for Public Policy Research, talks about what he calls the 'Conflict-of-Interest Narrative' or Myth, which is the subject of his new book, PharmaPhobia.

Adriane Fugh-Berman: Pharma Ghostwriters May Also Write Some Consumer Health Magazine Articles

In this 2-minute audio snippet, Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut, talks about the practice of medical journal ghostwriting and suggests that ghostwriters may also write articles for publication in consumer health magazines.

Leigh Fazzina: Identifying Online Opinion Leaders Using Social Media Listening Tools

In this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.

Rob Helper: The Market Research Benefits of Social Video

In this 2.5-minute audio snippet, Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson, talks about the benefits of truly social video. In particular, socially-enabled Youtube videos can be valuable market research tools.

Pharmaguy™’s Twitter Stream – Q1 2011

Pharmaguy™ is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News
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