This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. Join this incredible panel of industry experts and thought leaders with decades of experience in innovative drug launches. Thought leader experts will review the complexities and opportunities for life science companies to deliver new programs that achieve positive outcomes – for patients and their care teams.
Launching a new medication in a complex disease state is fraught with complications that can impact medication adherence. New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. When patients are faced with a life-threatening disease, unexpected or misunderstood side effects from medication can trigger fear that the medication is having an adverse effect or worsening their condition.
This summit will offer you dynamic content and thought leadership related to the opportunities and challenges of the new normal. The event will span two days, lasting just 90 minutes per day, and feature unique content each day.
- The new realities of a virtual launch
- The latest research on physician preferences
- Social media trends
- A look at the new normal for HCP communications