PMN Innovation Summit 2021 | Sep 16th, 12:00PM - 1:30PM EST

NEXT WEEK – PMN Innovation Summit 2021 | SEP. 16th, 12:00PM – 1:30PM EST


Telehealth: Past. Present. Future.

Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care.

Pharmaceutical brands must adapt to this new modality and pivot their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

Clinicians are also affected by this pivot to remote care and face a new set of challenges—and benefits—as a percentage of their patients may select Telehealth as their preferred (or only) option.

  • From the perspective of your business, how has telehealth advanced over the past 18 months? Where are we now?
  • What benefits does telehealth afford your business?
  • What challenges—both new and old—does telehealth bring to the table?
  • What has your business done to adapt to this trending modality?
  • What’s next for telehealth? To what do we have to look forward?

Tim Glennon, Vice President of Marketing, Evofem Biosciences
Reena Kolar, Ph.D, Licensed Clinical Psychologist, Clinical Director, Virtual Counselor/College Telehealth
Robert Schildt, Senior Director, Go-To-Market Innovation, Biohaven Pharmaceuticals

Seth Painter, Director, National Accounts, Populus

Marketing Agility – the Path to Digital Engagement & Innovation

Recent shifts in rep access, HCP media preferences and the emergence of new data-driven platforms have forced pharmaceutical and life science organizations to accelerate their digital transformation. But as an industry, we’re still not moving fast enough, particularly when it comes to digital marketing. Hear from industry leaders that are redefining what’s possible by embedding Agile ways of working into their marketing processes to implement Next Best Action strategies and create new and innovative pathways to respond to customer needs.

Jim Lefevre, International Business Leader, Digital Partnering Solutions, Roche
Ray Gomez, Head, Worldwide Digital Marketing – Channel & Content Strategy, BD
John Lineen, Senior Director, Engagement Planning, Immunology & Cardiovascular Franchises, BMS
Tres Garcia, Director Marketing, Agile Chapter Lead, Merck

Amy Turnquist, Principal, North Highland

Digital Health: Where is it Headed? 

Digital health—or the application of IT to provide health interventions that drive better outcomes—has developed with increased momentum over the past decade.

The term can be used to describe a number of different technology-related healthcare applications that includes categories like EHR, mHealth, wearables Telehealth, big data, apps and personalized medicine.

We have invited industry specialists to discuss their perspectives on digital health, what it means to their business and, more importantly, to the overall care and outcomes for the patients they serve.

  • As it applies to your role, how do you define digital health?
  • What are the components of this definition and how does the ‘digital’ part come into play?
  • How has digital health been received by the patient community? By the medical community?
  • What challenges do digital health products/services face?
  • What does the future hold for digital health?

Chris Wasden, Head of HappifyDTx, Happify Health
Erin Russell, Advisor, Curio Digital Therapeutics

Seth Painter, Director, National Accounts, Populus