Johnson & Johnson’s ennTV: An Engaging Employee News Network

A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson (see bios), about the company’s Employee News Network (“ennTV”), a new video news magazine produced for J&J employees worldwide.

Aired LIVE on:

Thursday, November 3, 2011 Listen to internet radio with Pharmaguy on Blog Talk Radio

You may also go to this Pharma Marketing Talk Segment Page to listen to the audio podcast on BlogTalkRadio.

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Introducing ennTV JNJ ennTV

[Quoted from “Introducing ennTV” by Michael Heinley (JNJBTW Blog.] Perhaps because I’m head of employee communication at Johnson & Johnson, I often hear from my colleagues about their interest in knowing more about what’s going on in other parts of the company, and the impact our company is having to improve the lives of people around the world.

“But,” they sometimes say, “I don’t have much time, so please keep it short, easy to access, and offer resources that can help me!”

Well, thanks to feedback from employee surveys and some common sense, we sought to develop a communication vehicle to engage — and sustain — interest among employees globally. This requires delivering information in short bursts, preferably on video, and providing easy, unrestricted access, and these days that means offering the option to reach employees on their smartphones.

All of this factored into our launch this week of “ennTV,” Johnson & Johnson’s new video news magazine produced for our employees worldwide.

Employee feedback already reflects excitement about ennTV and the company’s new level of commitment to keep Johnson & Johnson colleagues informed and engaged across the enterprise like never before.

ennTV will feature fascinating human interest stories on people throughout the Johnson & Johnson Family of Companies, including innovative programs, important business developments, and examples of our corporate social responsibility.

The video will be emailed directly to employees and can be viewed on any device… desktop computer, smartphone, etc.

Further, and this is really exciting, each episode and its individual stories can be shared — externally — with friends and family. So, for example, if employees or others see a story about a particular health issue or innovative program, anyone can email it, post the video to Facebook or other social media site, whatever, wherever. Since we host the video on Johnson & Johnson’s Health Channel on YouTube, it even includes a built-in closed-captioning option. Very cool!

Questions/Topics Discussed

  • What are the goals of J&J Employee News Network?
  • How did you get employee input when planning ennTV? What’s been the feedback from employees since it was launched?
  • Did you put this on YouTube hoping it would go “viral?” What do you hope non-employees take away from the shows?
  • How do you plan to measure success?
  • What sort of employee stories will you feature in the future?
  • Qs via inquiry form below: “Is this show produced internally by your video department, or externally by a production company? Who reviews and approves the content?”

Guest Bios

Michael Heinley

Michael Heinley has more than 20 years of experience in the healthcare industry spanning employee and executive communication, product communication, marketing, media relations, corporate reputation, issues management and crisis communication. As J & J’s Corporate VP, Leadership and Employee Communication, Michael is responsible for setting and driving comprehensive, global employee communication strategies and plans for the enterprise, including leadership and executive communication. LinkedIn Profile.

Bill Price

Bill Price is Vice President, Media Relations, for Johnson &amp Johnson. In this role, Bill leads a team supporting Johnson & Johnson’s Office of the Chairman and other corporate leaders on all external communication activities with traditional and social media. He also acts as communication counsel to Johnson & Johnson’s chief financial officer and Corporate Finance organization. LinkedIn Profile.

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