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Pharma marketing professionals reviewing a community health strategy while healthcare workers engage patients at a local outreach event.

“Health Equity” Disappeared From the Pitch Deck. Did the Marketing Strategy...

Donna Pacheco - September 30, 2026

Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

Donna Pacheco - October 12, 2026

Pharmaceutical marketing and compliance executives reviewing promotional materials and regulatory policies in India amid growing scrutiny of pharma marketing practices.

India Is Rethinking Pharma Promotion. Why Global Brands Should Pay Attention

Donna Pacheco - October 13, 2026

A woman attends an online therapy session while someone handles household chores in the background, illustrating how practical support can reduce barriers to mental healthcare.

“I’ll Start Therapy When Life Calms Down.” Rula Tried to Remove...

Donna Pacheco - October 14, 2026

Pharmaceutical marketing governance and compliance oversight illustrated by approval documents, financial records, and healthcare industry professionals.

The Campaign Wasn’t the Only Risk. The Governance Broke Down Too.

Donna Pacheco - October 14, 2026

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