Reuters Pharma USA 2023 Recap
Attending the Reuters Pharma Marketing 2023 event on March 28-29 was a fascinating experience as the pharma marketing industry continues to return to in-person events.
The event included a focus on Medical...
Healthcare Businesswomen’s Association Appoints Mary Stutts as Chief Executive Officer
Mary Stutts Becomes HBA’s First Woman of Color CEO Â
Incoming HBA CEO Prioritizes Preparing Women for C-Suite and Corporate Board Roles and Advancing Global Health EquityÂ
FAIRFIELD, NJ, 28 March, 2023 –...
The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges
Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. With the advent of electronic health records, social media, and other...
The Implications of a Cookieless Future and What it Means for Pharma Marketers in...
The world of digital marketing is rapidly evolving and the rise of privacy concerns is leading to a cookieless future. In recent years, consumers have become increasingly aware of the way...
An Overview of the FDA’s Approval of Alzheimer’s Drug Leqembi
The Food and Drug Administration (FDA) has recently approved a new drug for the treatment of Alzheimer's disease called Leqembi. This approval marks a major milestone in the fight against Alzheimer's,...
Pharma’s Breakthrough with Alzheimer’s Disease and What the Future Looks Like
Pharmaceutical companies have made major strides in developing new treatments for Alzheimer's disease, offering hope for the millions of people affected by this debilitating condition. Alzheimer's is a progressive brain disorder...
The Change in Pharmaceutical Conferences Post Covid-19
Healthcare conferences have undergone significant changes since 2020 due to the COVID-19 pandemic. Prior to the pandemic, healthcare conferences were typically large in-person events, attracting thousands of attendees from around the...
Gender Pay Gap Backslides Within European Healthcare Industry
New Report from the Healthcare Businesswomen’s Association Shows Further Increase in Median Pay Gap between Genders
Fairfield, NJ (14 March, 2023) Results from a new report, “Reducing the Gender Pay Gap to...
Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for...
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the...
Healthcare Industry Leaders and Workplace Equity Champions Announced as 2023 Award Recipients by the...
Kite’s Christi Shaw, AbbVie’s Jag Dosanjh, and LexisNexis® Risk Solution’s Liz Paulson Earn Top Industry Honors
FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of...
