Personalizing the Cancer Patient Journey

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...

Informa Connect 2022 Events

Upcoming Informa Connect Events: Hub and Specialty Pharmacy Models East - June 28-30, 2022 PAP - Patient Assistance & Access Programs - June 28-30, 2022 Transparency, Aggregate Spend & HCP Engagement -...

What’s Ahead for 1st and 3rd party data, Insights, Analytics & Digital Data Video

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what’s ahead...

Bharti Rai, Novartis VP & Head of Commercial Acceleration on What’s Ahead for 1st...

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what's ahead...
What is WOTY?

What’s WOTY?

WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen's Association’s WOTY event of 2022 is and my personal experience. Words...

What to Expect When You’re Expecting Data

Data is everywhere. A few years ago, our meetings were about content and execution. Now, we find ourselves in more and more metric meetings and KPI crash sessions. The flood of...

PMN DTC Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...

Ep. 21: Pharma & Modular Content: A Deeper Dive

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights...

Beyond Next Best Action: Achieving Omnichannel That Works

Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...

Ep. 20: Cultural Competence For Global Marketing

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation...
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