Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.
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Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated.
This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech
Toxic Portraits:
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this podcast, William Grambley, CEO of AllazoHealth, explains how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best action at the individual level. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what’s ahead for 1st and 3rd party data after Google phases out 3rd party cookies in 2023.
Tune in to this episode of the Pharma Marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.
Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.
Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional review, audits, and training. He is also a Pharmacist, Book Author and Professor, and host of the world-famous Darshantalks podcast which focuses on emerging life science issues. He is joined by the incomparable Jennifer Ginest, Digital Marketing Manager at the Pharma Marketing Network. Find out what law and regulation changes could impact your brand now and in the future.
Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN, discuss the current role of Digital Therapeutics in Healthcare and were it is headed.
Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.
In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising.
David discusses and answers questions around:
Tune in with the Pharma Marketing Network for an insightful conversation with R.J. Lewis and Diane Bartoli, VP and General Manager of epocrates, as she shares her background with eCME, how COVID-19 has been driving it’s rapid growth, the other digital channels that have come into play, the term “snackable eCME” and how we can expect eCME to trend in a post-COVID sense.
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch Health, Keith Peiper discusses the importance of tracking patients and their journeys, educating patients, and building patient trust. Check out DarshanTalks for more of his insightful podcasts.
In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising.
Tom discusses and answers questions around:
Visit Automated CreativeÂ
Undeniability is the art of crafting something so unique that it can only be attributed to your brand.  It is so desired that your consumers are magnetically drawn to it.  It is so fulfilling that they can’t help but come back for more.
In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses key questions in every marketer’s mind today such as:
…and my favorite, how should marketers think in terms of measurement and KPIs?
Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health investments and books she’s written as well as takes a deep dive into the “thought leader formula”.
Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.
The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies. Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspectives on CCPA, what compliance with CCPA entails, what the intent of the law is, and how it impacts pharma marketers. CCPA is forcing pharma and healthcare marketers to get back to marketing fundamentals to create stronger relationships with brands.
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry.
Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients across therapeutic categories and motivate them to see their doctors or participate in clinical trials, detailed in their book, Patient Activation, available in paperback or Kindle on Amazon, and at Barnes & Noble.
For pharma or healthcare marketers, if you are involved with or interested in clinical trial recruitment, or trying to reach patients who are looking to connect with new treatment options, this is a must listen.
This episode of the Pharma Marketing Podcast is sponsored by 83Bar. For more information about Patient Activation or any of the other topics discussed in this episode, please visit http://83bar.com/
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.
With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it’s no secret that America’s healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions.
Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up Call and the best-selling, The CEO’s Guide to Restoring the American Dream, has made it his mission in life to help tackle these issues by providing insight, perspective and hope that these challenges can be overcome. Dave sat down with Don Langsdorf of the Pharma Marketing Network for an insightful discussion surrounding the current condition of healthcare in our country and around the world, and what part we can all play to help.
Covering off on the opioid crisis; its origins and current impact on our society; as well as the employer’s role in healthcare, thoughts on how to fix our broken healthcare system, and the call for pharma companies to reduce prices, they also touch on Dave’s upcoming crowd-sourced film, The Big Heist.
This is a must-listen for anyone interested in understanding and improving our current state of affairs in healthcare in America. For more information about Dave, the Health Rosetta and to download free PDF versions of his books, please visit healthrosetta.org/friends.
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd Connected Age” of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR.
They talk about how Publicis and the holding company agency business model in general is facing pressures from various forces and how they are reinventing themselves as a “Platform” company leveraging tools like Marcel, an AI powered agent that is being rolled out to support the whole Publicis team. The importance of talent, the value and significance of trust, and the key questions clients should be asking today of their agencies are also topics discussed.
Rishad is a deep thinker and tends to view the world through a very wide lens. He connects the dots of globalization, demographic shifts, digitization, and political changes into a roadmap of how marketers need to think and act differently today in this new world order, and how to leverage digital to enable business transformation.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices. If you want to read more from Rishad, his new book is available for pre-order at: https://amzn.to/2KVU4aj
If you’d like to connect with Rishad you can find him here:
https://www.linkedin.com/in/rishadtobaccowala/
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the “Art of the Possible” – a fascinating discourse that includes Ritesh’s advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and partner delivery systems. This will be a half hour well spent for anyone interested in understanding the game changing effect artificial intelligence and related emerging technologies are having, while disrupting and evolving the healthcare ecosystem.
Beyond wearables and tracking devices, which quantified new tech in the health business of the recent past, Ritesh talks about the current disruption caused by the billions of dollars pouring into advanced AI health technologies that is proving something remarkable; for the first time, the clinical side of health is out-innovating the consumer side.
Our discussion covers how AI is increasing the speed of drug research & development, dramatically improving the speed and volume of clinical trial recruitment, and how telehealth/telemedicine are going direct to the consumer. The conversation doesn’t end there, either. Digital therapeutics is on the verge of becoming its own standalone, full service industry and AI bots are being employed for patient education and assistance, inclusive of advanced applications for psychological treatment.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices.
In late March, R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions sat down for a candid conversation with John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network.
In the second part of our interview John Mack turns the interview around on his hosts to find out more on their vision for the Pharma Marketing Network moving forward. R.J. and Don discuss the new mission of the PMN, and its focus on a more collaborative approach with the industry to gain insights and perspectives directly from thought leaders, influencers and experts.
In late March, R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions sat down for a candid conversation with John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network.
John shares some of his favorite moments from his 20 years as a highly visible and respected maverick in the pharmaceutical and healthcare marketing world. eHealthcare Solutions took over the Pharma Marketing Network from John in 2018, following his retirement, and relaunched pharma-mkting.com in March of 2019.
