Ep. 006 – Mark Stinson & Bob Baurys from 83Bar – Patient Activation
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry.
Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients across therapeutic categories and motivate them to see their doctors or participate in clinical trials, detailed in their book, Patient Activation, available in paperback or Kindle on Amazon, and at Barnes & Noble.
For pharma or healthcare marketers, if you are involved with or interested in clinical trial recruitment, or trying to reach patients who are looking to connect with new treatment options, this is a must listen.
This episode of the Pharma Marketing Podcast is sponsored by 83Bar. For more information about Patient Activation or any of the other topics discussed in this episode, please visit http://83bar.com/
Ep. G001 – Guest Episode, Darshan Talks from June 09, 2019
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.
Ep. 005 – Dave Chase, June 28, 2019
With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it’s no secret that America’s healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions.
Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up Call and the best-selling, The CEO’s Guide to Restoring the American Dream, has made it his mission in life to help tackle these issues by providing insight, perspective and hope that these challenges can be overcome. Dave sat down with Don Langsdorf of the Pharma Marketing Network for an insightful discussion surrounding the current condition of healthcare in our country and around the world, and what part we can all play to help.
Covering off on the opioid crisis; its origins and current impact on our society; as well as the employer’s role in healthcare, thoughts on how to fix our broken healthcare system, and the call for pharma companies to reduce prices, they also touch on Dave’s upcoming crowd-sourced film, The Big Heist.
This is a must-listen for anyone interested in understanding and improving our current state of affairs in healthcare in America. For more information about Dave, the Health Rosetta and to download free PDF versions of his books, please visit healthrosetta.org/friends.
Ep. 004 – Rishad Tobaccowala, June 17, 2019
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd Connected Age” of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR.
They talk about how Publicis and the holding company agency business model in general is facing pressures from various forces and how they are reinventing themselves as a “Platform” company leveraging tools like Marcel, an AI powered agent that is being rolled out to support the whole Publicis team. The importance of talent, the value and significance of trust, and the key questions clients should be asking today of their agencies are also topics discussed.
Rishad is a deep thinker and tends to view the world through a very wide lens. He connects the dots of globalization, demographic shifts, digitization, and political changes into a roadmap of how marketers need to think and act differently today in this new world order, and how to leverage digital to enable business transformation.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices. If you want to read more from Rishad, his new book is available for pre-order at: https://amzn.to/2KVU4aj
If you’d like to connect with Rishad you can find him here:
Ep. 003 – Ritesh Patel, April 29, 2019
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the “Art of the Possible” – a fascinating discourse that includes Ritesh’s advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and partner delivery systems. This will be a half hour well spent for anyone interested in understanding the game changing effect artificial intelligence and related emerging technologies are having, while disrupting and evolving the healthcare ecosystem.
Beyond wearables and tracking devices, which quantified new tech in the health business of the recent past, Ritesh talks about the current disruption caused by the billions of dollars pouring into advanced AI health technologies that is proving something remarkable; for the first time, the clinical side of health is out-innovating the consumer side.
Our discussion covers how AI is increasing the speed of drug research & development, dramatically improving the speed and volume of clinical trial recruitment, and how telehealth/telemedicine are going direct to the consumer. The conversation doesn’t end there, either. Digital therapeutics is on the verge of becoming its own standalone, full service industry and AI bots are being employed for patient education and assistance, inclusive of advanced applications for psychological treatment.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices.