Welcome to the official Pharma Marketing Network podcast. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.
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Recent Episodes
Ep. 014 – Why Pharma Marketers Should Be Embracing the eCME Wave – RJ Lewis and Diane Bartoli of epocrates – August 9, 2021
Tune in with the Pharma Marketing Network for an insightful conversation with R.J. Lewis and Diane Bartoli, VP and General Manager of epocrates, as she shares her background with eCME, how COVID-19 has been driving it’s rapid growth, the other digital channels that have come into play, the term “snackable eCME” and how we can expect eCME to trend in a post-COVID sense.
Ep. 013 – Guest Episode – DarshanTalks: Marketing and Evolving Patient Centricity – February 1, 2021
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch Health, Keith Peiper discusses the importance of tracking patients and their journeys, educating patients, and building patient trust. Check out DarshanTalks for more of his insightful podcasts.
Ep. 012 – Tom Ollerton of Automated Creative produced AI innovation in digital advertising creative development
In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising.
Tom discusses and answers questions around:
- His experience is doing marketing for pharma brands
- The role AI may have in taking away human marketing jobs (and which ones are most at risk)
- How pharma brands can get started in using AI for their marketing
- Who outside of pharma is using AI well, who should we look to for inspiration?
- What, if any, role will there be for the human input in an AI creative driven world of the future?
Visit Automated Creative
Ep. 011 – Stephanie Berez – CPG Marketer extraordinaire on finding your undeniability
Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can’t help but come back for more.
In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses key questions in every marketer’s mind today such as:
- What does it mean to be consumer-centric in marketing communications?
- What are some of the core elements of what makes for a good Brand Partnership?
- What advice do you have for Brands that are focused on launching a brand in the age of COVID-19?
- How is the role of Sales and role of Marketing evolving?
- How should we think about technology and new marketing tactics?
…and my favorite, how should marketers think in terms of measurement and KPIs?
Ep. 009 – Robin Farmanfarmaian on Digital Health, Investing and thought leadership
Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health investments and books she’s written as well as takes a deep dive into the “thought leader formula”.
Ep. 008 – Vlad Mkrtumyan on Search Engine Optimization (SEO) for Doctors
Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.
Ep. 007 – Holly Henry and Kamran Shah from Klick Health Discuss the California Consumer Privacy Act
The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implications of its policies. Holly Henry and Kamran Shah from Klick Health joined the Pharma Marketing Podcast to kick off the new year and offer their perspectives on CCPA, what compliance with CCPA entails, what the intent of the law is, and how it impacts pharma marketers. CCPA is forcing pharma and healthcare marketers to get back to marketing fundamentals to create stronger relationships with brands.
Ep. 006 – Mark Stinson & Bob Baurys from 83Bar – Patient Activation
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry.
Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services (Bob). Bob and Mark have coupled their skills and expertise to create a four-point process and model to effectively educate and inform patients across therapeutic categories and motivate them to see their doctors or participate in clinical trials, detailed in their book, Patient Activation, available in paperback or Kindle on Amazon, and at Barnes & Noble.
For pharma or healthcare marketers, if you are involved with or interested in clinical trial recruitment, or trying to reach patients who are looking to connect with new treatment options, this is a must listen.
This episode of the Pharma Marketing Podcast is sponsored by 83Bar. For more information about Patient Activation or any of the other topics discussed in this episode, please visit http://83bar.com/
Ep. G001 – Guest Episode, Darshan Talks from June 09, 2019
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.
Ep. 005 – Dave Chase, June 28, 2019
With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it’s no secret that America’s healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions.
Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up Call and the best-selling, The CEO’s Guide to Restoring the American Dream, has made it his mission in life to help tackle these issues by providing insight, perspective and hope that these challenges can be overcome. Dave sat down with Don Langsdorf of the Pharma Marketing Network for an insightful discussion surrounding the current condition of healthcare in our country and around the world, and what part we can all play to help.
Covering off on the opioid crisis; its origins and current impact on our society; as well as the employer’s role in healthcare, thoughts on how to fix our broken healthcare system, and the call for pharma companies to reduce prices, they also touch on Dave’s upcoming crowd-sourced film, The Big Heist.
This is a must-listen for anyone interested in understanding and improving our current state of affairs in healthcare in America. For more information about Dave, the Health Rosetta and to download free PDF versions of his books, please visit healthrosetta.org/friends.
Ep. 004 – Rishad Tobaccowala, June 17, 2019
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd Connected Age” of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR.
They talk about how Publicis and the holding company agency business model in general is facing pressures from various forces and how they are reinventing themselves as a “Platform” company leveraging tools like Marcel, an AI powered agent that is being rolled out to support the whole Publicis team. The importance of talent, the value and significance of trust, and the key questions clients should be asking today of their agencies are also topics discussed.
Rishad is a deep thinker and tends to view the world through a very wide lens. He connects the dots of globalization, demographic shifts, digitization, and political changes into a roadmap of how marketers need to think and act differently today in this new world order, and how to leverage digital to enable business transformation.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices. If you want to read more from Rishad, his new book is available for pre-order at: https://amzn.to/2KVU4aj
If you’d like to connect with Rishad you can find him here:
https://www.linkedin.com/in/rishadtobaccowala/
Ep. 003 – Ritesh Patel, April 29, 2019
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the “Art of the Possible” – a fascinating discourse that includes Ritesh’s advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and partner delivery systems. This will be a half hour well spent for anyone interested in understanding the game changing effect artificial intelligence and related emerging technologies are having, while disrupting and evolving the healthcare ecosystem.
Beyond wearables and tracking devices, which quantified new tech in the health business of the recent past, Ritesh talks about the current disruption caused by the billions of dollars pouring into advanced AI health technologies that is proving something remarkable; for the first time, the clinical side of health is out-innovating the consumer side.
Our discussion covers how AI is increasing the speed of drug research & development, dramatically improving the speed and volume of clinical trial recruitment, and how telehealth/telemedicine are going direct to the consumer. The conversation doesn’t end there, either. Digital therapeutics is on the verge of becoming its own standalone, full service industry and AI bots are being employed for patient education and assistance, inclusive of advanced applications for psychological treatment.
We hope you enjoy this in-depth and insightful conversation with one of our industries most well-known and respected voices.
Ep. 002 – John Mack, March 29, 2019
In late March, R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions sat down for a candid conversation with John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network.
In the second part of our interview John Mack turns the interview around on his hosts to find out more on their vision for the Pharma Marketing Network moving forward. R.J. and Don discuss the new mission of the PMN, and its focus on a more collaborative approach with the industry to gain insights and perspectives directly from thought leaders, influencers and experts.
Ep. 001 – John Mack, March 29, 2019
In late March, R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions sat down for a candid conversation with John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network.
John shares some of his favorite moments from his 20 years as a highly visible and respected maverick in the pharmaceutical and healthcare marketing world. eHealthcare Solutions took over the Pharma Marketing Network from John in 2018, following his retirement, and relaunched pharma-mkting.com in March of 2019.
