Why Is FDA Issuing Fewer Marketing Violation Letters?
The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately...
How to Find the Best Digital Marketing Agency for Your BusinessÂ
In today's digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing...
Choosing the Right Sponsorships for Maximum Impact in the Pharmaceutical IndustryÂ
Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so...
A Healthy Holiday Reminder to Remember Ourselves
The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...
The Pharma Marketing Network is Back!
Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing, we excitedly took the reins from our...
Pharma Marketing News
Welcome to Pharma Marketing News. Included in this service is a periodic newsletter focused on pharma marketing and Pharma Industry News Update (Aka PinUP), which has a much broader focus. PinUp is published every Tuesday and Friday.
PinUp: Social Media, Wearables, AI – Will Any of These Move the Needle on...
Welcome to the January 23, 2018, issue of Pharma Industry News Update (aka PinUp).
PinUp: FDA Lax on Medical Device Regulation, Caves In on Off-Label Promotion, & Passes...
Welcome to the January 16, 2018, issue of Pharma Industry News Update (aka PinUp). FDA is much in the news these days. The agency is lax in its regulation of medical devices and, depending on your point of view, it has either 'capitulated' to the drug industry and rolled back the regulation of off-label promotion or just decided to leave well enough alone.
PinUp: Communicating Relative vs. Absolute Efficacy, Gabby Gottlieb, and Disease Awareness Campaigns
Welcome to the January 9, 2018, issue of Pharma Industry News Update (aka PinUp). This issue focuses on communications, which can be misleading or TMI. Pharma marketers like to tout benefits and downplay risks in communicating drug information to healthcare professionals and consumers. Relative vs Absolute? - that is the question. For FDA commish Scott Gottlieb, however, it's not about being brief when communicating.
PinUp: Welcome to 2018 – Less Health Insurance, Shorter Lifespan, and Limper Sex Life
Welcome to the January 5, 2018, issue of Pharma Industry News Update (aka PinUp).
