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Employer Branding: The Secret Sauce to Accelerate Recruitment and Address Skills Gaps for Life...

The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. But in the last few years, the industry has started facing...

Delix Therapeutics and Pfizer UK Recognized as Global Champions of Greater Equity for Women...

Fairfield, N.J. (20 September, 2022)—To showcase the impactful commitment and outcomes of equitable practices for women in the workplace, the Healthcare Businesswomen’s Association (HBA) recognizes Delix Therapeutics and Pfizer UK Ltd.,...

Have You Gone Programmatic Yet?

Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space. When a user visits a website, a request is sent to an ad exchange with information that is...

4 Trends to Watch on Native Advertising

Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and lack targeting and customization, it is becoming less popular...

4 Benefits of Video for the Pharma Industry

Video is, without a doubt, revolutionizing the pharmaceutical industry. It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your...

Personalizing the Cancer Patient Journey

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...

PMN DTC Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...

Takeaways From The American Academy of Dermatology’s Annual Conference

The American Academy of Dermatology (AAD) held its annual conference last weekend, and it was my privilege to be in attendance. As COVID-19 had put the brakes on the show for...

Beyond Next Best Action: Achieving Omnichannel That Works

Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...

The Caregiver Vertical: How Pharma Engages

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million...

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