New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders
“Artificial Intelligence” (AI) is certainly experiencing the shiny object spotlight in 2023. In all industries, the “what if’s” around the use of AI range from massive upsides in efficiency to...
5 Strategies to Strengthen Relationships with HCPs
Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. These partnerships not only improve patient outcomes but...
Why Is FDA Issuing Fewer Marketing Violation Letters?
The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately...
How to Go Beyond Demographics for Effective Marketing to Consumers in the Pharma IndustryÂ
Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. This means that they have focused on reaching consumers based on factors such as age, gender, income, and location.Â
While...
How to Find the Best Digital Marketing Agency for Your BusinessÂ
In today's digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing...
How to Customize Your Audience in Ads Manager for the Pharma IndustryÂ
Ads Manager is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. One of the ways to do this is to customize your...
How Sponsorship Can Amplify Healthcare Awareness and EducationÂ
Sponsorships are a powerful tool that businesses can use to amplify healthcare awareness and education. By partnering with healthcare organizations, businesses can reach a wider audience with important health information and...
How to Increase SEO on Google Ads for the Pharma Industry
Google Ads is a great way to reach a wider audience for your pharma business. However, if you want to get the most out of your Google Ads campaigns, you need...
Engaging Communities through High-Impact Healthcare Sponsorships in the Pharmaceutical IndustryÂ
Sponsorships can be a powerful tool for pharmaceutical companies to engage with communities and make a positive impact on health and wellness. When done right, sponsorships can help pharmaceutical companies connect...
Expert LinkedIn Tips and Tricks for the Pharmaceutical IndustryÂ
LinkedIn is a powerful tool that can help you connect with potential employers, clients, and other professionals in the pharmaceutical industry. But in order to get the most out of LinkedIn,...
