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Have You Gone Programmatic Yet?

Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space. When a user visits a website, a request is sent to an ad exchange with information that is...

4 Trends to Watch on Native Advertising

Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and lack targeting and customization, it is becoming less popular...

4 Benefits of Video for the Pharma Industry

Video is, without a doubt, revolutionizing the pharmaceutical industry. It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your...

Personalizing the Cancer Patient Journey

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...

PMN DTC Engagement Summit

Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...

Takeaways From The American Academy of Dermatology’s Annual Conference

The American Academy of Dermatology (AAD) held its annual conference last weekend, and it was my privilege to be in attendance. As COVID-19 had put the brakes on the show for...

Beyond Next Best Action: Achieving Omnichannel That Works

Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...

The Caregiver Vertical: How Pharma Engages

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million...

Highlights From Reuter’s Pharma USA 2022 | Philadelphia Convention Center

Reuter's Pharma USA 2022 was truly awesome. It feels great to finally get back “in person” and see people again. There was a strong showing of clients and a full agenda...

Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19

New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom. While it was a...

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