Health Psychology – the Solution to First Fill Abandonment?
At the Pharma CX Summit last month, industry experts gathered to share their insights into what’s working best today (or not) in getting more patients to start taking the medications recommended...
HBA’s Woman of the Year (WOTY): Defined
The HBA Woman of the Year is an annual signature event that recognizes a female industry leader who has been a role model for excellence throughout her career within healthcare and...
Tune In: Key Learnings and Insights from Leaders in Native Advertising
Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. Â
Tune in and listen to the Pharma...
Digital TV: A Boon for Pharma Marketers
Digital television consumption has grown steadily over the past several years, and the COVID-19 pandemic has dramatically increased its momentum. Just look at the rise in the utilization of streaming services...
Key Sessions From the AI in Healthcare Virtual Summit
The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry.Â
Here are some...
3 Key Sessions From the NextGen Pharma Content Summit
The virtual NextGen Pharma Content Summit on March 23-24, 2021 focused on the importance of creating personalized and genuine content for their customers in the right place and at the right...
Pharma Hones in on its Patient Engagement in 2021
Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. COVID-19 not...
How GIFs Can Make a Difference in Patients’ Lives
Ovarian cancer is a devastating disease, with the lowest survival rate of gynecologic cancers, striking and killing women of all ages and ethnicities. Yet there is a lack of education and awareness,...
Understanding and Adapting to the New Patient Journey
We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the...
