Personalizing the Cancer Patient Journey
In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...
PMN DTC Engagement Summit
Tune in and watch the Pharma Marketing Network and industry experts from Otsuka, Biogen, Janssen Pharmaceuticals, and more during part 2 of a 2-part series on engagement. This PMN DTC Engagement...
Takeaways From The American Academy of Dermatology’s Annual Conference
The American Academy of Dermatology (AAD) held its annual conference last weekend, and it was my privilege to be in attendance. As COVID-19 had put the brakes on the show for...
Beyond Next Best Action: Achieving Omnichannel That Works
Pharmaceutical companies have been successful for decades with a siloed marketing strategy. Rep-led field engagement, television advertising, and digital marketing have all been planned, executed, and measured separately, but customer expectations...
The Caregiver Vertical: How Pharma Engages
Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million...
Highlights From Reuter’s Pharma USA 2022 | Philadelphia Convention Center
Reuter's Pharma USA 2022 was truly awesome. It feels great to finally get back “in person” and see people again. There was a strong showing of clients and a full agenda...
Biopharmaceutical Industry Soars in Drug R&D Amid COVID-19
New findings from an IQVIA report show the biopharmaceutical industry is sparking with activity with an astounding 6,000 products in development and new geographical locations seeing the boom.
While it was a...
Top 3 Things to Know About Engaging Oncologists in 2022
Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three things to...
Top 3 Things to Know About Pharma Social Media Trends in 2022
Innovative social media marketers from top life sciences companies discussed the secrets to their success at the Pharma Marketing Network’s 2022 Future Forecast on January 25th. Here are the top three...
Top 3 Things to Know About Preparing Your Pharma Marketing Team for Change in...
Change champions from top life sciences companies discussed how to manage the constant wave of change pharma marketing teams are facing at the Pharma Marketing Network’s 2022 Future Forecast on January...
