LATEST ARTICLES

Don’t Miss Out | DHC September Events | New Med Launch Webinar & Summit

DHC Webinar | THU, Sept. 24, 2020 1:00 PM - 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion This webinar will explore...

3 Ways Video Keeps Reps and HCPs Connected and Engaged

Fast-tracking digital communication is now the new normal across many industries. The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But...

Video: A Major Driver of U.S. Digital Display Ad Spending Growth in 2020 and...

Despite the COVID-19 pandemic, digital display advertising will continue to grow this year with more investments in video ads. According to eMarketer, U.S. advertisers will increase investments in video by 11.3%...

Adapting Customer Engagement Strategies to the COVID Landscape

The pharmaceutical industry has been under pressure for the past decade to change its go-to-market models. While the industry has attempted change, any change to its approach has been guarded. But...
Webinar: 3 Key Takeaways: DHC Group Omnichannel Roundtable August 2020

3 Key Takeaways: DHC Group Omnichannel Roundtable August 2020

https://player.vimeo.com/video/449030264 In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel...

What Happens When 3rd-Party Cookies Expire?

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any...

A Practical Guide to Personalization

Great digital should be personal. As the Covid-19 environment continues to cause brands to shift more heavily toward digital and increase their non-physical tactics, it is important to remember this. We...

6 Key Takeaways from HBA’s “Virtual Best Practices: Clarity, Collaboration and Connecting”

Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting, which dove into the topic of “Zoom fatigue,” a new, commonly used term defined...

Everything you need to know right now about Google’s third-party cookies replacement

Earlier this year, Google Chrome announced that they would be phasing out 3rd-party cookies, a change that is expected to take place in 2022. Instead, the company will be using a...

What Pharmaceutical Marketers Can Learn from the Coronavirus Response

Many of us are now working from home. We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. We are pivoting our...
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