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Novo Wanted Lilly’s Ads Stopped. The Fight Over Pharma Claims Just Moved to Court.
A legal fight over competitive pharma advertising has reached a federal courtroom, putting the claims drugmakers use to promote their products under new scrutiny....
What Happens When Your “Agency” Starts Selling Evidence, Access, and Economics Too?
What happens when your pharmaceutical marketing agency starts offering scientific evidence, payer strategy, and economic modeling alongside advertising? What pharmaceutical companies expect from their...
Chloe Kim Isn’t Just the Face of Qelbree. She’s the Distribution Strategy.
Celebrity endorsements are nothing new in pharmaceutical advertising. However, Supernus Pharmaceuticals is taking a different approach with Olympic snowboarder Chloe Kim. Its latest Qelbree...
Your Media Agency Recommended the Inventory. What If It Makes Money When You Buy...
Principal media buying is changing how pharmaceutical brands work with advertising agencies, particularly when those agencies can profit from the inventory they recommend. Traditionally,...
Pregnancy. Postpartum. Menopause. “Women” Is Not a Marketing Segment.
Women are often treated as one audience in healthcare marketing. Yet their medical needs can change dramatically throughout life. World Thrombosis Day 2026 offers...
When a Prescription Injectable Starts Looking Like Lipstick, Where Does Beauty Marketing End?
A lipstick belongs in a makeup bag. A prescription injectable belongs in a medical setting. Yet in the world of aesthetic pharma marketing, the...
J&J May Be Winning Psoriasis Patients Who Weren’t in the Market Yet
Johnson & Johnson may be changing how pharmaceutical companies think about launch success. Its psoriasis treatment, Icotyde (icotrokinra), is attracting patients who have never...
No Consumers. No DTC. So What Does Pharma Marketing Look Like When Washington Is...
Commercializing pharmaceuticals for government buyers requires a different playbook, especially when Washington, rather than patients or physicians, is the primary customer. There are no...
Why Is Patient Art Sitting at an ADC Conference? Invenra Thinks B2B Marketing Needs...
B2B life sciences marketing often revolves around scientific data, technical capabilities, and potential partnerships. However, Invenra brought something unexpected to the 2026 World ADC...
UCB Turned Swag Into Patient Support. That Changes the Role of Campaign Merch.
Pharmaceutical marketing has never lacked promotional merchandise. From branded pens to conference tote bags, giveaways have long served as reminders of a company or...
