Pharma Marketing Network

Shionogi does not have the luxury of a long patient journey with Xocova. The FDA-approved post-exposure prophylaxis is intended to be started as soon...

There is a big difference between translating an ad and making an ad feel as though it belongs to an audience. Cologuard Plus offers...

A new approach to patient identification is beginning to challenge a basic assumption in pharmaceutical marketing: that marketers already know who the patient is....

What happens when a pharmaceutical campaign enters a cultural space where its message already makes sense? Sun Pharma offers a timely example of contextual...

GSK did something unusual for pharmaceutical marketing. Instead of buying another commercial break, the company helped create the entertainment around it. Its sponsored Lifetime...

For millions of Americans, caregiving does not involve just one patient. Caregivers in the sandwich generation may manage an aging parent's medications in the...

Your patient campaign worked. The search ad connected. The website answered the right questions. The patient spoke with a healthcare professional and received a...

A medical affairs omnichannel strategy is challenging a long-standing assumption in pharma: Marketing manages customer communications, while Medical Affairs focuses on scientific exchange. That...

Pharma corporate branding is becoming an increasingly important part of pharmaceutical marketing. For decades, companies invested heavily in making individual medicines recognizable while the...

Introducing a new drug is difficult. Introducing a new behavior during an emergency is harder. That is what makes ARS Pharmaceuticals’ neffy an interesting...