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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges
Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. With the advent of electronic health records, social media, and other...
The Implications of a Cookieless Future and What it Means for Pharma Marketers in...
The world of digital marketing is rapidly evolving and the rise of privacy concerns is leading to a cookieless future. In recent years, consumers have become increasingly aware of the way...
An Overview of the FDA’s Approval of Alzheimer’s Drug Leqembi
The Food and Drug Administration (FDA) has recently approved a new drug for the treatment of Alzheimer's disease called Leqembi. This approval marks a major milestone in the fight against Alzheimer's,...
Effective Pharma Ad Types & Stats
Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective...
Pharma’s Breakthrough with Alzheimer’s Disease and What the Future Looks Like
Pharmaceutical companies have made major strides in developing new treatments for Alzheimer's disease, offering hope for the millions of people affected by this debilitating condition. Alzheimer's is a progressive brain disorder...
The Change in Pharmaceutical Conferences Post Covid-19
Healthcare conferences have undergone significant changes since 2020 due to the COVID-19 pandemic. Prior to the pandemic, healthcare conferences were typically large in-person events, attracting thousands of attendees from around the...
Gender Pay Gap Backslides Within European Healthcare Industry
New Report from the Healthcare Businesswomen’s Association Shows Further Increase in Median Pay Gap between Genders
Fairfield, NJ (14 March, 2023) Results from a new report, “Reducing the Gender Pay Gap to...
A Chat about AI
From Microsoft’s big investment to Google’s big botch, to the big array of smarter services, AI is set to change pharma. Since I enjoy life from a comfy seat asymptotic to...
Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for...
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the...
Healthcare Industry Leaders and Workplace Equity Champions Announced as 2023 Award Recipients by the...
Kite’s Christi Shaw, AbbVie’s Jag Dosanjh, and LexisNexis® Risk Solution’s Liz Paulson Earn Top Industry Honors
FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of...
