Pharma Marketing Network

The 2026 Fierce Pharma Marketing Awards did something more interesting than name this year’s standout campaigns. They changed what counts as award-worthy pharma marketing. For...

What if pharmaceutical marketers could recognize the warning signs of therapy abandonment before a patient actually disengages? That possibility is moving closer with predictive...

What if every great moment in a sporting event could trigger something meaningful beyond the scoreboard? AbbVie is testing that idea with Birdies for...

Shionogi does not have the luxury of a long patient journey with Xocova. The FDA-approved post-exposure prophylaxis is intended to be started as soon...

There is a big difference between translating an ad and making an ad feel as though it belongs to an audience. Cologuard Plus offers...

A new approach to patient identification is beginning to challenge a basic assumption in pharmaceutical marketing: that marketers already know who the patient is....

What happens when a pharmaceutical campaign enters a cultural space where its message already makes sense? Sun Pharma offers a timely example of contextual...

GSK did something unusual for pharmaceutical marketing. Instead of buying another commercial break, the company helped create the entertainment around it. Its sponsored Lifetime...

For millions of Americans, caregiving does not involve just one patient. Caregivers in the sandwich generation may manage an aging parent's medications in the...

Your patient campaign worked. The search ad connected. The website answered the right questions. The patient spoke with a healthcare professional and received a...