LATEST ARTICLES
Have You Gone Programmatic Yet?
Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space.
When a user visits a website, a request is sent to an ad exchange with information that is...
4 Trends to Watch on Native Advertising
Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and lack targeting and customization, it is becoming less popular...
4 Benefits of Video for the Pharma Industry
Video is, without a doubt, revolutionizing the pharmaceutical industry. It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your...
Personalizing the Cancer Patient Journey
In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although...
Approaches to Reach, Recruit and Retain Atopic Dermatitis Patients for Clinical Trials
What influences atopic dermatitis trial enrollment? What are the deciding factors for patients, and do they differ internationally? How can you overcome enrollment barriers on a global scale?
The answers to all...
Informa Connect 2022 Events
Upcoming Informa Connect Events:
Hub and Specialty Pharmacy Models East - June 28-30, 2022
PAP - Patient Assistance & Access Programs - June 28-30, 2022
Transparency, Aggregate Spend & HCP Engagement -...
What’s Ahead for 1st and 3rd party data, Insights, Analytics & Digital Data Video
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what’s ahead...
Bharti Rai, Novartis VP & Head of Commercial Acceleration on What’s Ahead for 1st...
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into what's ahead...
What’s WOTY?
WOTY stands for Woman of the Year. I am excited to share a little bit about what the Healthcare Businesswomen's Association’s WOTY event of 2022 is and my personal experience. Words...
What to Expect When You’re Expecting Data
Data is everywhere. A few years ago, our meetings were about content and execution. Now, we find ourselves in more and more metric meetings and KPI crash sessions. The flood of...
