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A Pharma Company Is Calling for a Women’s Health Strategy. Is Category Advocacy Becoming...
A pharmaceutical company usually builds relevance around a medicine. Organon is taking a wider approach. Its call for a coordinated European women’s health strategy...
Merck’s HIV “Hive” Puts the Support Network at the Center
Merck’s Your Hive of Whole Health initiative offers pharmaceutical marketers a useful lesson in whole-person patient engagement: the patient journey does not happen between...
Inaugural Agentic Pharma Summit Brings Pharma Commercial Leaders to Philadelphia November 9-10
TAMPA, FL, October 2026. Momentum Events today announced the program for the inaugural Agentic Pharma Summit, taking place November 9 and 10,...
Agentic Pharma Summit
November 9-10, 2026 | Convene CityView, Philadelphia, PA
The Agentic Pharma Summit is an independent, pharma-first gathering for senior...
“You Can Undo Prediabetes” Is a Very Different Kind of Health Message
Prediabetes awareness marketing faces a difficult challenge: how do you motivate someone to act when they do not feel sick? The CDC and Ad...
Your HCP Strategy Knows Which Doctors Matter. Now That Intelligence Is Shaping Which Patients...
Pharma marketers have spent years talking about connecting HCP and consumer campaigns. Usually, that conversation has meant coordination: making sure the patient campaign and...
Can Pharma Be Funny About Serious Disease? Damon Wayans Is Testing the Line.
Healthcare advertising has spent decades trying to make serious diseases feel urgent. Genentech is experimenting with a different question: What if making people laugh...
AI Cut the Hours. Should Pharma Still Pay Agencies the Same Way?
AI can now turn work that once took days into work that takes hours. That creates an uncomfortable question for marketers: if production time...
A Bar Stool Started a Cancer Conversation. That’s the Point.
What if the best way to start a conversation about colorectal cancer was to make someone look twice at a bar stool?
That is the...
What Happens When Doctors—Not Marketers—Pick the Best Pharma Campaign?
Pharma marketing has no shortage of awards. Creative directors, strategists, brand leaders, agency executives, and industry juries routinely decide which campaigns represent the best...
