Pharma Marketing Network

What is Agile Marketing Exactly? Agile marketing is the application of agile values and principles to manage the way a marketing team gets work done. At its core, an agile approach values...

The healthcare burden continues to increase and the complexity continues to grow. There is a high volume of inefficiencies in the market, which is becoming increasingly fragmented due to the infusion...

What is Change Management? Across every industry change is inevitable. And even though change is obvious in every business, how people respond to change varies greatly. While one person may see it...

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about...

Tune in to listen to PMN Editorial Advisory Board Member (EAB), Darshan Kulkarni, discuss the conflicts of interest in relation to patient advocacy, with his guest Dr. Alison Bateman-House, Research Assistant...

At the 7th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance...

  Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “Telehealth: Past. Present. Future,”...

In the wake of the COVID-19 pandemic, the importance of getting the right medicines and therapies into the hands of patients has never been clearer. As pharmaceutical leaders, we are also...

By: Marc Guldimann, Co-founder and CEO, Adelaide Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target...