LATEST ARTICLES

Episode 6 – Mark Stinson & Bob Baurys from 83Bar – Patient Activation

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring...

5 Actions that Maximize the Impact of Promotional Medical Education Initiatives

Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...

Shifting Dynamics Forcing Life Science Organizations to (Finally) Innovate

There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...

A Healthy Holiday Reminder to Remember Ourselves

The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...

Transparency in Healthcare Pricing

This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...

HLTH 2019: WOMENatHLTH

Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA This year, it’s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las...

5 Key Takeaways from HLTH 2019

By Evan Osborne, MPH, RT(T) Innovative technologies with a healthcare focus converged at MGM’s convention center in Las Vegas, Nevada for HLTH 2019. Attendees sought opportunities to network, share knowledge and pitch...

Get Set For Event Success

The 15th annual Pharmaceutical Meeting Professionals Summit, to be held November 6-7, 2019, at Harrah’s Waterfront Conference Center in Atlantic City, NJ, will blend innovation with tradition. Attendees can expect unique...

The Role of Digital Media in Reaching Rare Disease Patients

7,000 known rare diseases 30 million live with a rare disease 600 medications in development Marketing to rare disease patients requires elements of traditional funnel-based marketing and partnership with a nexus of patients....

Colorado Requires Disclosure of Drug Prices – Will it survive where HHS’s regulation did...

What Will Happen when Drug Prices are Forced to be Disclosed in Colorado? A new Colorado law recently came into effect on August 2nd 2019 and requires the disclosure of  the wholesale...
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