Pharma Marketing Network

"In 2001, Pfizer started doing Regional Marketing to squeeze extra share/volume out of the Lipitor Brand (and a few other $1B blockbusters). I remember, when I was on...

R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd Connected Age” of Data-to-Data connections through AI...

Tap Native Selects eHealthcare Solutions to Deliver its Unique In-Content Native Advertising Opportunities to Pharma Brands eHealthcare Solutions (EHS) recently announced an exclusive partnership with Tap Native....

Digital health is growing exponentially. Its potential for positively impacting health outcomes is mind boggling. Yet, multiple obstacles continue to stand in the way of its success – from...

Within the last couple months, President Trump reiterated his intention to end the opioid crisis, notably adding, “we are holding big Pharma accountable.” Drug manufacturers and...

Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way patient engagement occurs and creating platforms that...

Effective marketing and sales in the pharmaceutical space requires the utilization of emerging technologies to analyze current market landscape and customer behavior. This shifting mindset towards the significance of analytics to devise...

R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advice...

The IBS Patient Support Group, an online patient community for Irritable Bowel Syndrome sufferers founded by Jeffrey Roberts, announced today a new initiative to designate April 19th as World...

In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and Don Langsdorf, to find out more on...