Pharma Marketing Network

Pharmaceutical price transparency falls into the same oxymoronic category as the long-vaunted “paperless society” and the oldie but goodie, “airline food” (which used to be an oxymoron but now...

With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, in crisis, and its lawmakers...

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional...

The launch of a new therapeutic product is as exciting as it is challenging. The need to navigate the ever-growing complexity of the health care landscape, the evolution of...

"In 2001, Pfizer started doing Regional Marketing to squeeze extra share/volume out of the Lipitor Brand (and a few other $1B blockbusters). I remember, when I was on...

R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd Connected Age” of Data-to-Data connections through AI...

Tap Native Selects eHealthcare Solutions to Deliver its Unique In-Content Native Advertising Opportunities to Pharma Brands eHealthcare Solutions (EHS) recently announced an exclusive partnership with Tap Native....

Digital health is growing exponentially. Its potential for positively impacting health outcomes is mind boggling. Yet, multiple obstacles continue to stand in the way of its success – from...

Within the last couple months, President Trump reiterated his intention to end the opioid crisis, notably adding, “we are holding big Pharma accountable.” Drug manufacturers and...

Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way patient engagement occurs and creating platforms that...