LATEST ARTICLES

Planning With Intention: Lessons in Authentic Communication From SXSW 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Most of us want to connect in person … to have authentic interactions. Of course, tech can’t take...

Gender Pay Gap Worsens Within European Life Sciences Industry

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and...
PMN 2021 Summer Summit: Evolving the Customer Experience | July 15th

Pharma Marketing Network 2021 Summer Summit: Evolving the Customer Experience

Join PMN on July 15th for our premier event on Customer Experience, where we will discuss best practices for moving beyond buzzwords to elevate experience and drive true patient and provider...

The Rise of Audio Social Networks – Where Pharma Can Make an Impact

Anyone with a smart device has been feeling the grueling effects of social isolation and screen fatigue since the start of the COVID-19 outbreak. Recently, we have witnessed a flood of...

5 Ways Pharma Can Create Quality Experiences for HCPs

Laura Dix, Managing Director, Life Sciences, UK breaks down ‘5 ingredients’ that are sure to make a positive impact in the interaction between pharma marketers and healthcare professionals (HCPs). COVID-19 drastically changed...

Once in a Lifetime: Customer Experience at Momentous Moments

Some moments in life are profoundly important. Perhaps you’ve saved carefully for years to take your family on a special vacation. Or perhaps you’ve just been given a life-changing diagnosis that’s...

Maximize HCP Reach Through Purposeful Omnichannel or Multi-channel Digital Marketing

Reaching healthcare professionals can certainly be challenging…especially with the disruption in the pharma marketing ecosystem caused by COVID-19. This disruption has accelerated the digital transformation in pharma. Pharma-marketers are embracing this...

A Look Into Telehealth in 2021 and Beyond

According to a stat by Medgadget, “Global Telemedicine Market is valued at USD 27.04 Billion in 2019 and Expected to Reach USD 171.81 Billion by 2026 with a CAGR of 37.2%...

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