LATEST ARTICLES

Diverse patient ambassadors and healthcare professionals collaborating in a research workshop to improve patient experiences and pharmaceutical marketing strategies.

What If Patient Ambassadors Were Your Best Research Team?

What if your most valuable research team already understood your patients because they were patients themselves? Could a patient ambassador strategy built around continuous...
Woman exploring an Osteoboost prescription wearable after seeing a TV advertisement, with an online doctor consultation and medical device information on her laptop.

A Prescription Wearable Went on TV. The Funnel Looks Nothing Like Pharma’s Usual One.

The way prescription medical devices reach consumers is changing, and Osteoboost's national television campaign offers a revealing example of that shift. In September 2026,...
A woman attends an online therapy session while someone handles household chores in the background, illustrating how practical support can reduce barriers to mental healthcare.

“I’ll Start Therapy When Life Calms Down.” Rula Tried to Remove the Excuse.

People often know they need mental health support. However, knowing and acting are two different things. Between work, family responsibilities, and endless household chores,...
Pharmaceutical marketing governance and compliance oversight illustrated by approval documents, financial records, and healthcare industry professionals.

The Campaign Wasn’t the Only Risk. The Governance Broke Down Too.

When it comes to pharma marketing governance, companies often focus on what the public sees: advertisements, claims, sponsorship messages, and promotional content. However, some...
Pharmaceutical marketing and compliance executives reviewing promotional materials and regulatory policies in India amid growing scrutiny of pharma marketing practices.

India Is Rethinking Pharma Promotion. Why Global Brands Should Pay Attention

India may be rewriting the rules of pharmaceutical promotion, and multinational drugmakers have good reason to pay attention. As pharma marketing regulation faces renewed...
Consumer comparing a $39 contact lens advertisement on a smartphone with a higher checkout total on a laptop, highlighting healthcare pricing transparency.

The Ad Said $39. Checkout Said More. When Does Price Become a Marketing Claim?

An online ad promises a $39 price. You click, compare options, and prepare to buy. However, the final bill tells a different story. That...
Women’s health professionals and policy leaders representing pharmaceutical advocacy, healthcare access, research, and brand strategy in Europe.

A Pharma Company Is Calling for a Women’s Health Strategy. Is Category Advocacy Becoming...

A pharmaceutical company usually builds relevance around a medicine. Organon is taking a wider approach. Its call for a coordinated European women’s health strategy...
Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

Merck’s Your Hive of Whole Health initiative offers pharmaceutical marketers a useful lesson in whole-person patient engagement: the patient journey does not happen between...

Inaugural Agentic Pharma Summit Brings Pharma Commercial Leaders to Philadelphia November 9-10

TAMPA, FL, October 2026. Momentum Events today announced the program for the inaugural Agentic Pharma Summit, taking place November 9 and 10,...

Agentic Pharma Summit

November 9-10, 2026 | Convene CityView, Philadelphia, PA The Agentic Pharma Summit is an independent, pharma-first gathering for senior...
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