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Healthcare Industry Innovators and Workplace Equality Advocates Announced as 2022 Award Recipients by the...

Westlake Village BioPartners’ Beth Seidenberg, Bristol Myers Squibb’s Christopher Boerner, and CEEK Women’s Health’s Wendy White Earn Top Industry Honors FAIRFIELD, NJ  (25 January, 2022) – The Healthcare Businesswomen’s Association (HBA) announces...

ililli: How Social Audio is Driving HCP Engagement

Talk to me. Pharma brands that want deep engagements need to look at and listen to social audio. It’s not surprising. In fact, it’s the most direct route to your goal. You want...

Pharma USA 2022 – Where Pharma Self-Disrupts

Pharma USA 2022 is North America’s leading commercial pharma event. Here is where we will witness the moment where pharma will learn to self-disrupt. The opportunity to redefine what an industry means...

Data-Driven Decision Making – Business as Usual in 2022?

If your New Year’s Resolutions include finally cracking the code to deliver Next Best Actions for every HCP engagement, these experts have some advice. Embedding data-driven practices into your organization requires resilience,...

Ep. 17: A Continuation Into the Role of Digital Therapeutics in Healthcare – Jennifer...

Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest,...
The 2022 Future Forecast for Pharma Marketing | Jan 25th at 12PM, EST

The 2022 Future Forecast for Pharma Marketing (VIRTUAL)JAN 25th, 12PM EST

Register Today January 25th at 12PM EST, join the Pharma Marketing Network and industry experts Novartis, UCB, GSK and others, for a fireside talk on hot topics around what has changed in...

Watch: DHC | PMN: Physician Level Data Round Table

  R.J. Lewis, Founder and CEO of eHealthcare Solutions and Tap Native and the Chief Collaborator at Pharma Marketing Network, moderated a deep dive discussion on the topic of physician-level data (PLD)...

Getting Creative with Sustainability | How Pharma Engages

Big pharma has compelling reasons to change the way business gets done. The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every...

Pharma Marketing’s Data-Driven Omnichannel Future: Four Interconnected Themes from Reuters Pharma Marketing USA 2021

#1: Omnichannel engagement is the key to creating personalized customer experiences and relevancy, but it remains something of a holy grail within the pharmaceutical industry. Across several sessions at this year’s...

2022 Predictions From the Front-Lines of Pharma Digital Advertising

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma...

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