Pharma Marketing Network

The Bufferfly Effect is a phenomenon whereby smaller, minute changes in an environment can create massive changes. Several health-focused companies have found real traction using technology to harness the winds of...

The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in...

Search engines have taught digital advertisers that relevance is everything. We now use evolved algorithms to interpret search terms based on the user's perceived situation, time of day, location, and urgency....

In any debate, definition of terms is fundamental. According to Vox, “On health care, there are 3 types of Democrats running for president.” Sort of a Goldilocks setup. Vox shows that even...

eHealthcare Solutions (EHS) is thrilled to announce a multi-year collaboration with the American Diabetes Association (ADA), the nation’s leading voluntary health organization fighting to bend the curve on the diabetes epidemic,...

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring...

Successful promotional medical education (Promo MedEd) programs engage, enlighten, and ultimately shift the behaviors of healthcare providers. These programs are successful because they are part of a strategic plan with clear,...

There’s an Albert Einstein quote that resonated with me for years, until recently. He said, “If you always do what you always did, you will always get what you always got.”...

The bustling holiday season is upon us once again. Amidst the turkey-trots and the mad rush to shop for or make travel plans to see our loved ones, it’s important to...

This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged...