LATEST ARTICLES

Mixing Branded and Unbranded on One Page—Is it Worth the Risk?

A marketer’s decision to take one promotional route over another—branded versus unbranded—is often critical. But what we increasingly see, is that when branded and unbranded ads appear on the same page—a...

Key Learnings from DHC’s HCP Communication Innovation

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what...

COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place...

Maintaining Both Your Business and Your Sanity During the Pandemic

Just a little more than seven months ago, pharma, agencies, vendors, physicians, pharmacists, patients, and medical supply chains in the U.S. and across the world were caught in a whirlwind of...
Perspectives on a Post-pandemic World

Perspectives on a Post-pandemic World

An interview with Mark Bard, Co-Founder of The DHC Group and Justin Grossman, CEO/Managing Partner, meltmedia. In response to last week’s DHC Virtual Summit with Novartis, Mark Bard, Co-founder/Managing Partner, DHC, talked...

Ep. 008 – Vlad Mkrtumyan Podcast Transcript Don (PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. I'm your host Don Langsdorf our guest today is Vlad Mkrtumyan. He's...

Pharma Hones its Pandemic Survival Skills—And Everyone Wins

Six months after the Covid -19 pandemic upended health, personal, and economic life for millions around the world, the importance of good, even great leadership in business settings has taken on...

Reuters Events: Pharma Awards USA 2020 VIRTUAL 7-9 December

Reuters Events: Pharma Awards USA 2020 VIRTUAL |  7-9 December Sponsored by Reuters Events Pharma There has never been a more pressing time for our industry to come together and show what matters, true value...

PanAgora Pharma: Pharma Action in Patient Advocacy Summit December 2020

PanAgora Pharma: Pharma Action in Patient Advocacy Summit | December 2020 Sponsored by PanAgora Pharma ACTIONABLE INSIGHTS TO DRIVE PARTNERSHIPS BETWEEN PHARMA AND PATIENTS The Pharma Action in Patient Advocacy Summit 2020 will bring together...

PanAgora Pharma: 3rd Annual Pharma CX Tech Summit November 12, 2020

PanAgora Pharma: 3rd Annual Pharma CX Tech Summit | November 12, 2020 Sponsored by PanAgora Pharma The 3rd Annual Pharma CX Tech Summit explores how pharma is implementing emerging technologies – like AI/ML, voice...
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