Monday, October 19, 2026
Home Patient Marketing

Patient Marketing

Latest
Woman with vitiligo looking thoughtfully into the distance, with shadowy scenes representing anxiety, depression, and isolation, highlighting the hidden emotional burden of the condition.

Vitiligo Is Visible. AbbVie Is Marketing What Patients Can’t See.

Donna Pacheco -
0
Kidney patients, caregivers, and healthcare professionals gather near the U.S. Capitol to promote civic engagement, healthcare policy reform, and patient advocacy.

Kidney Patients Aren’t Just an Audience Anymore. They’re Becoming a Constituency.

Donna Pacheco -
0
Diverse patient ambassadors and healthcare professionals collaborating in a research workshop to improve patient experiences and pharmaceutical marketing strategies.

What If Patient Ambassadors Were Your Best Research Team?

Donna Pacheco -
0
Woman exploring an Osteoboost prescription wearable after seeing a TV advertisement, with an online doctor consultation and medical device information on her laptop.

A Prescription Wearable Went on TV. The Funnel Looks Nothing Like...

Donna Pacheco -
0
A woman attends an online therapy session while someone handles household chores in the background, illustrating how practical support can reduce barriers to mental healthcare.

“I’ll Start Therapy When Life Calms Down.” Rula Tried to Remove...

Donna Pacheco -
0
Consumer comparing a $39 contact lens advertisement on a smartphone with a higher checkout total on a laptop, highlighting healthcare pricing transparency.

The Ad Said $39. Checkout Said More. When Does Price Become...

Donna Pacheco -
0
Women’s health professionals and policy leaders representing pharmaceutical advocacy, healthcare access, research, and brand strategy in Europe.

A Pharma Company Is Calling for a Women’s Health Strategy. Is...

Donna Pacheco -
0
Diverse group of people representing a whole-person HIV support network of clinicians, family, peers, advocates, and mental wellness resources.

Merck’s HIV “Hive” Puts the Support Network at the Center

Donna Pacheco -
0
Woman making healthy lifestyle changes as part of a prediabetes awareness marketing campaign focused on prevention and action

“You Can Undo Prediabetes” Is a Very Different Kind of Health...

Donna Pacheco -
0
Doctor and consumer connected through data-driven pharma audience targeting and healthcare marketing technology

Your HCP Strategy Knows Which Doctors Matter. Now That Intelligence Is...

Donna Pacheco -
0
123...14Page 1 of 14
- Advertisement -

EDITOR PICKS

POPULAR POSTS

RECENT POSTS

POPULAR CATEGORY

© 2026. Pharma Marketing Network. All rights reserved.