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Pharmaceutical marketing professional analyzing AI-generated patient and healthcare provider personas on a digital dashboard to test campaign messaging before focus group research.

Could AI Replace the Pharma Focus Group?

Donna Pacheco - July 30, 2026

The Label Expansion Playbook: How Pharma Gives Established Brands a Second...

Donna Pacheco - June 19, 2026

A hand holding a smartphone displaying "Fake News" surrounded by pills, social media icons, and a digital shield symbolizing pharma's battle against misinformation.

When Pharma Becomes a Punchline: Crisis Readiness in the Misinformation Age

Donna Pacheco - December 19, 2025

Healthcare marketing team analyzing buying signals and account-based marketing data inside a modern hospital strategy meeting

From “Target Accounts” to “Buying Motions”: The New Playbook for Healthcare...

Donna Pacheco - May 27, 2026

A digital collage showing a clock, FDA headquarters, digital content interface, and pharmaceutical items symbolizing the urgency of real-time pharma content strategy.

FDA Real‑Time Review Era: What It Means for Pharma Content Strategy

Donna Pacheco - December 7, 2025

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