PMN DTC Engagement Summit on Demand

Marketing at the Speed of Digital: Patient Engagement

In today’s digital world, patients are more engaged than ever with their health. From tracking their own data to researching treatment options, they are taking an active role in their care. Marketers must keep up with this trend by creating engaging content and experiences that empower patients and help them feel in control of their health. In this panel, we will discuss the trends, and the best practices so you can build an effective engagement strategy that meets the needs of today’s digital-native patients.

Panelists:
Jared Shechtman, Marketing Technology Solutions, Eisai
Sonja (Sparkle) Fisher, Consultant, Former Associate Director, Biogen
Emily Santaspirt, Senior Product Manager, Agile Therapeutics

Moderator:
Seth Painter, Director, National Accounts, Populus Media

Effective Use of Data in DTC Marketing

There is no question that data is the path to better understanding your audience, but what data points are most important? What’s useful, and what’s misleading? How do you know when you’ve got the right set of analytics? And how can those analytics be used to improve your engagement with patients and the people that care for them?

Panelists:
Beerju Patel, Product Director, Digital Marketing (Oncology), Janssen Pharmaceuticals
Irvin Carlin, Senior Manager, Digital Marketing, Currax Pharmaceuticals

Moderator:
Jennifer Ginest, Digital Marketing Manager, Pharma Marketing Network

Patient Omnichannel: The How-To

Delivering a seamless patient experience across channels is the holy grail of marketing today. But it is not easy to achieve. Getting the right patient data and collecting consent to the action is just the first hurdle. Then, how do you activate the patient on therapy? Then, get them to stay on it? Tune in to learn how to drive activation and influence adherence to driving optimal outcomes.

Panelists:
Abigail Canlas, Director Consumer & Digital Strategy, Nephrology Marketing, Otsuka
Dayna Sracic, Senior Director, Consumer Marketing Medical Therapeutics, Endo International plc
Kirk Williamson, Consultant, Former Vice President Omnichannel, Alkermes

Moderator:
Amy Turnquist, Principal, North Highland