The Pharma Marketing Network community includes millions of Web site visitors, thousands of subscribers to Pharma Marketing News, tens of thousands of readers of Pharma Marketing Blog, and over 27,000 Pharmaguy Twitter followers (as of 1 January 2017).Most of these people are employed at a wide array of pharmaceutical manufacturers, biotech companies, medical device manufacturers, and vendors. Many are recognized experts in the field of pharmaceutical marketing and hold important positions within their organizations (see Partial List of Job Titles).
Newsletter Subscriber Profile
Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives.
URL: http://www.pharmamarketingnews.com
As of 1 January 2017, there are 6,600 opt-in subscribers.
Subscriber affiliations, based on a survey (N=476) of Pharma Marketing News subscribers:
Subscriber job function, based on a survey (N=477) of Pharma Marketing News subscribers:
- Marketing/Advertising/Promotion Management – 27%
- Business Development/Sales – 15%
- Consultant – 12%
- Product/Brand/Category Management – 8%
- Market Research – 8%
- General Corporate Management – 7%
- Account and Media Management – 3%
Subscriber Interests
Subscribers to Pharma Marketing News are interested in a variety of topics. A Subscriber Survey (N=438) asked respondents to indicate “What topics related to pharmaceutical marketing and sales are you most interested in?” The top choices are shown in the chart below (readers could select more than one topic of interest).
Get More Details
Please send an email request to sales@pharma-mkting.com for more details about site visitors, page views, and information about Pharma Marketing News subscribers, including number of subscribers and their industry affiliations.
Blog Reader Profile
Award-winning Pharma Marketing Blog is currently in its 12th year of publication. It was rated #4 in Igea’s Top 10 Pharma Blogs in 2016. The Wall Street Journal said it is a “Must Read” blog for insiders. It’s also read by consumers and patients (10%) and healthcare professionals (6%).
Blog posts are promoted via Twitter, LinkedIn, Pinterest, Scoop.it, and Tumblr social media sites. Visitors also are directed to Pharma Marketing Blog via periodic email highlights sent to nearly 1000 FeedBlitz subscribers.
URL: http://www.pharmamarketingblog.com
In 2016, PMB received over 180,000 page views per month. Fifty-two percent (52%) of PMB readers are based in the U.S., 15% in Europe, 18% in Australia/ India/SE Asia/Asia, 6% in Canada, and 5% elsewhere.
Reader affiliations, based on a survey (N=323) of Pharma Marketing News subscribers:
Visitor job function, based on a survey (N=327) of Pharma Marketing Blog readers:
- Marketing/Advertising/Promotion Management – 16%
- General Management – 12%
- Business Development/Sales Management – 9%
- Academic/Research/Teaching – 9%
- Product/Brand/Category Management – 8%
- Market Research – 5%
- Agency Account Management – 6%
- Legal/Regulatory Affairs – 4%
- Public Relations – 4%
- Creative/Production – 4%
- Consultant – 4%
- Student – 4%
Reader Interests
Readers of Pharma Marketing Blog are interested in a variety of topics. A Reader Survey (N=298) asked respondents to indicate “What topics related to pharmaceutical marketing and sales are you most interested in?” The top choices are shown in the chart below (readers could select more than one topic of interest).
Get More Details
Please send an email request to sales@pharma-mkting.com for more details about site visitors, page views, and information about Pharma Marketing Blog readers..
Pharmaguy™’s Follower Profile
Social Media Marketing Options include sponsored Twitter posts (“tweets”) by Pharmaguy™, a “constructive critic” of pharma marketing practices.
Pharmaguy is the Chief Pundit at Pharmaguy.com and, disguised as John Mack, is the Editor of Pharma Marketing News. He is also the author of Pharma Marketing Blog.
Follow Pharmaguy on Twitter: https://twitter.com/pharmaguy
As of 1 January 2017, @pharmaguy had over 27,000 Followers! About 200 new followers are added every month. Fifty-nine percent (59%) are based in the U.S., 29% in Europe, and 12% elsewhere. @pharmaguy is a member of over 1,280 Twitter lists.
Follower affiliations, based on a survey (N=3,022) of @pharmaguy followers:
Follower Interests
Followers of @pharmaguy are interested in a variety of topics. A Follower Survey (N=3,022) asked respondents to indicate “What topics related to pharmaceutical marketing and sales are you most interested in?” The top choices are shown in the chart below (followers could select more than one topic of interest).
Get More Details
Please see “Profile of Pharmaguy’s Twitter Followers” or send an e-mail request to sales@pharma-mkting.com for more details about @pharmaguy followers.
Partial List of Job Titles
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