affordability support Archives - Pharma Marketing Network

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Specialty pharmacy marketing concept showing patient engagement, dispensing networks, healthcare analytics, and pharmacy support services.

The Specialty Pharmacy Power Shift: Why Dispensing Networks Are Becoming Marketing...

Donna Pacheco - June 12, 2026

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Healthcare professional comparing a streamlined treatment pathway with a complex clinical workflow, illustrating how treatment simplicity influences pharmaceutical adoption and prescribing decisions.

The Simplicity Advantage: Why the Best Drug Doesn’t Always Win

July 8, 2026

Healthcare professional reviewing treatment options as a patient transitions between prescription therapies, illustrating a therapy switching strategy in pharmaceutical marketing.

The Second Prescription: Where Pharma Brands Are Really Won—or Lost

July 8, 2026

Physician consulting with a patient while visual elements symbolize diagnosis delays, referral pathways, and the journey from early diagnosis to timely treatment.

The Diagnosis Delay Crisis: Why Finding the Disease Isn’t the Same...

July 7, 2026