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Futuristic pharmaceutical commercialization concept showing multiple parallel drug launches replacing the traditional beachhead launch model

The Death of the Beachhead Launch: Why Pharma Is Rethinking the...

Donna Pacheco - May 26, 2026

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Futuristic pharmaceutical commercialization concept showing multiple parallel drug launches replacing the traditional beachhead launch model

The Death of the Beachhead Launch: Why Pharma Is Rethinking the...

May 26, 2026

Pharmaceutical marketing compliance reviewer analyzing branded video content for FDA fair balance and risk disclosure requirements.

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AI-powered medical search interface displayed beside a laptop and pharmaceutical products representing the decline of pharma website traffic in the zero-click search era

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