caregiver engagement Archives - Pharma Marketing Network

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Child using a gamified healthcare app with a parent to support medication adherence and pediatric treatment engagement

Why Gamified Pediatric Marketing Is Becoming Pharma’s New Adherence Strategy

Donna Pacheco - June 4, 2026

Caregiver researching treatment options online while managing medications and care responsibilities for an elderly patient at home

The “Shadow Patient”: Why Caregivers Are Becoming Pharma’s Most Important Audience

Donna Pacheco - May 29, 2026

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RECENT POSTS

Healthcare professional navigating a digital healthcare ecosystem maze toward a discoverable therapy, illustrating the challenge of healthcare discoverability strategy in modern pharmaceutical marketing.

The Discovery Gap: Why Great Therapies Still Get Lost in the...

June 18, 2026

Image Alt Text: Healthcare professionals, patient advocates, and pharmaceutical stakeholders collaborating to build trust through a patient-centered advocacy partnership strategy.

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June 18, 2026

Pharmaceutical communications team analyzing clinical trial results as media, investors, and digital platforms react to a major clinical data announcement.

Every Trial Is a Media Event Now: Managing the Commercial Fallout...

June 18, 2026