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Two pharmaceutical executives shake hands during a co-promotion partnership meeting while clinical data and healthcare analytics are displayed on a digital screen in the background.

The Co-Promotion Collision: When Great Brands Become Bad Partners

Donna Pacheco - July 16, 2026

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Two pharmaceutical executives shake hands during a co-promotion partnership meeting while clinical data and healthcare analytics are displayed on a digital screen in the background.

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Biotech executives reviewing clinical development strategy and corporate branding in a modern life sciences office before commercial drug launch.

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