Customer journey Archives - Pharma Marketing Network

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Healthcare professionals using digital devices connected across multiple pharma marketing touchpoints

The Experience Gap: Why Pharma Marketing Breaks Between Touchpoints

Donna Pacheco - April 14, 2026

Exploring the Potential of Chatbots in Pharmaceutical Customer Engagement

Claudia Barbiero - October 17, 2023

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Healthcare professionals using digital devices connected across multiple pharma marketing touchpoints

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