Digital Therapeutics Archives - Page 2 of 2 - Pharma Marketing Network

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A healthcare professional and a digital startup leader shaking hands, symbolizing collaboration between pharma and digital health through data-driven technology and patient care innovation.

Competing for the Patient Relationship: What Pharma Can Learn from Digital...

Donna Pacheco - December 25, 2025

A pill bottle with capsules beside a smartphone displaying health app icons, a tablet with data charts, a fitness tracker, and a stethoscope on a wooden surface.

Pharma Health Ecosystems: Moving Beyond the Pill Bottle

Donna Pacheco - December 7, 2025

Ep. 17: A Continuation Into the Role of Digital Therapeutics in...

Pharma Guy - January 5, 2022

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Doctor and patient discussing treatment in a modern exam room with visual elements representing aligned healthcare professional and direct-to-consumer pharmaceutical communication.

The HCP-DTC Divide: Why Pharma’s Biggest Communication Failure Happens Inside the...

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Healthcare professional supporting a long-term survivor after advanced cell and gene therapy, illustrating post-treatment patient engagement, survivorship care, and real-world evidence collection.

The Survivorship Funnel: Pharma’s Biggest Opportunity Begins After Treatment Ends

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Young adult managing a chronic health condition using a smartphone to access digital healthcare resources, representing Gen Z pharma marketing, patient engagement, and trusted health communication.

The Gen Z Chronic Care Shift: Winning the Trust of Healthcare’s...

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